SEO & Paid Media Manager - New York, United States - Galaxy Active LLC

Galaxy Active LLC

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

SEO & Paid Media Manager

Who We Are

Galaxy Active LLC is a leader in footwear, manufacturing and selling a wide range of products under popular brands like Reebok, Quicksilver, and Lands' End.

The Role
We are looking for a highly skilled marketer to join our team as our business continues to expand.

This position would be focused on Lands' End, a trusted brand in apparel since 1963, and would be working with our Director of Digital Marketing.

SEO

Develop and implement initiatives rooted in onpage optimization (page copy, metadata, internal linking) and offpage optimization (link building, link reclamation, outreach)
Write quality meta and longform
SEO copy in line with best practices
Identify valuable terms and phrases and make optimization recommendations appropriately
Analyze, track and report on
SEO performance trends, competitor analysis, and key initiatives with insights that will inform goforward strategies
Stay uptodate with industry trends and changes in search engine algorithms to continually refine and enhance
SEO strategies

Paid Media

Help guide, execute, and manage campaigns to drive sales across Google and Meta
Develop and manage campaign budgets, ensuring optimal allocation of resources across different paid media channels
Own copywriting across multiple ad platforms, including responsive Google Ads units
Generate performance media insights and provide reports with recommendations
Run testing and optimization of targeting, bid strategy, and creative performance
Request and coordinate assets with the creative team

Who We're Looking For
Experience

5+ years of relevant marketing experience (retail, eCommerce, or apparel preferred)
Handson experience using paid media platforms and tools (e.g., Google Ads, Merchant Center, Meta Ads Manager) to set up, manage, and analyze campaigns
Experience managing paid media campaigns over $50,000 greatly preferred

Skills:

Indepth knowledge of current
SEO best practices, ranking factors, on and offpage
SEO strategies, and industry trends
Strong writing skills for both
SEO and paid media. Experience with responsive ad units a plus
Proficiency in
SEO tools and platforms, such as Google Search Console, SEMrush, or Moz
Working knowledge of website analytics platforms, Adobe Analytics a plus
Analytical and strategic mindset

Why Work With Us?