Why Email Is The Backbone of Your Digital Strategy

Based on personal observation over the year, the vast majority of realtors, brokers, and small business people ignore their email database and associated content strategy.

E-mail can be the most effective way to promote any product or service online. Email still is your most direct marketing channel to communicate with your customers and new leads.

Email marketing is one of the most trusted and popular online marketing channel available for any brand. Without question, it is best medium to show your interest into customers which indicates that you care about them and want to serve them.

Email Should Provide Important Content

A 2013 study by the Relevancy Group noted that marketers who add video to their email campaigns see an average rise in revenue of 40 percent.

Your email should leverage content, such as videos and recent articles, which will build confidence and trust in your audiences. As a result, consistent email campaigns will generate increased sales, repeat business, and new customers.

Email Can Leverage Coupons

Shop.org Digital Retail Conference reported 64 percent of US Internet users have printed a coupon from an email. Though consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people. Email marketing is a good way to start reaching the growing number of online bargain hunters.