The Monetization of Desperation
IF I SAID I COULD PUSH VIEWS OF YOUR POSTS TO VIRAL LEVELS EVERY TIME…
If your first impulse is to say yes, then you should take a moment to consider why you would. Even assuming I was being truthful, and could deliver as promised, what would be your objective(s) in paying me to do so? Stronger branding for your business? Increased sales? Heightened professional profile? To impress potential recruiters and in doing so, find a job?
Would you pay me from several hundred to several thousand dollars to do so?
Contemporary social media has created a vast market by nurturing a sub-culture in which "personal branding" and "self-promotion" are not only key concepts, but widely touted and accepted as keystones of a new Faith.
Phil Friedman in If I Do Say So Myself
Author's Notes: If you found this article to be of value, you may want to take a look at some of my other writing about social media and communications:
"Conversation Isn't Just Politely Waiting Your Turn to Speak"
"Supermen Need Not Apply"
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About me, Phil Friedman: With 30 some years background in the marine industry, I've worn numerous hats — as a yacht designer, boatbuilder, marine operations and business manager, marine industry consultant, marine marketing and communications specialist, yachting magazine writer and editor, yacht surveyor, and marine industry educator. I am also trained and experienced in interest-based negotiation and mediation. In a previous life, I taught logic and philosophy at university.
The (optional-to-read) pitch: As a professional writer, editor, university educator, and speaker, with more than 1,000 print and digital publications, I've recently launched an online program for enhancing your expository writing: learn2engage — With Confidence. My mission is to help writers and would-be writers improve the clarity of their thought and writing, master the logic of discussion, and deal confidently with disagreement.
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Text Copyright 2016 by Phil Friedman — All Rights Reserved
Images Credit: Google Images
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