Bing remains a small player in the search market

In a blog post, a representative from Microsoft, provides an update on the progress of the new AI-powered Bing search engine and the Edge browser after their release to the public. He shares some key insights and statistics that have influenced their future product development. Here are the main points:

• Bing Usage: Microsoft has reached a milestone of over 100 million daily active users of Bing. While this is a notable achievement, they acknowledge that Bing remains a small player in the search market.
• New Users: Around one-third of the millions of active users of the new Bing preview are new to Bing, indicating an appeal for the reinvented search experience that combines Search, Answers, Chat, and Creation in one.
• Increased Engagement: The number of searches conducted daily is growing, showing increased engagement among users.
• Factors Driving Usage: The usage of Microsoft Edge browser has been steadily growing over the past seven quarters, and the integration of Bing search and creation in the Edge sidebar is expected to further boost its growth. Additionally, the introduction of the Prometheus model has improved Bing search ranking, leading to higher search quality.
• Integrated Search + Chat Experience: Users are adopting new capabilities and features that showcase the value of an integrated Search + Chat experience. Approximately one-third of daily preview users are utilizing the Chat feature, with an average of three chats per session. There have been over 45 million total chats since the preview began, and 15 percent of Chat sessions involve using Bing to generate new content, extending search to creativity.
• Mobile Usage: The new Bing search engine is being used on mobile phones, particularly with the release of the Bing Mobile app. The Answers and Chat features, now including voice input, have made mobile usage more helpful. As a result, there has been a 6X increase in daily active users on mobile compared to pre-launch levels.

The reality

Bing is the second most used internet search engine in the world. However, it only holds less than 4% of the web search engine market share. In stark contrast, Google has dominated over 92% of the market in recent years. Although Bing's search engine and advertising generated $11.59 billion in profits for Microsoft in 2022, they are aiming for more. This updated post for 2023 provides insights into Bing's user numbers, market share, and key statistics.

What is Bing? 

Bing is Microsoft's search engine, launched on June 3, 2009, as a replacement for Live Search.

How many visitors does Bing have? 

Bing has 130.5 million unique visitors worldwide as of January 2023, accounting for 3.03% of the internet search engine market share (according to Similarweb and Statcounter ). Microsoft said Bing has reached a milestone of over 100 million daily active users.

How many users does Bing have? 

In January 2023, Bing had 1.148 billion active users, representing a decrease of approximately 1.13% compared to December 2022. Microsoft reported that Bing had reached 100 million daily active users in March 2023.

What are the most used internet search engines?

Google holds a significant lead in the internet search engine industry, far surpassing its competitors. Here are the market shares as of February 2023:

Search Engine Market Share

• Google 92.9% 
• Bing 3.03% 
• Yahoo! 1.22% 
• Yandex 0.85% 
• Baidu 0.65% 
• DuckDuckGo 0.58% 

Source: Statcounter, 2023

Key Bing Statistics Want to know the basics about Bing?

• Bing had 130.5 million unique visitors in January 2023.
• Bing generates an average of 900 million searches per day (backlinko.com).
• It is available in 40 languages and 238 countries (Bing.com).
• Bing is the 31st most visited website worldwide (Similarweb.com).
• 66.4% of users visit Bing via desktop, and 33.6% use the mobile version (Similarweb.com).
• 66.23% of Microsoft's search engine users are male (Similarweb.com).
• In January 2023, the average visit duration on Bing was 7 minutes and 8 seconds (Similarweb.com).
• Microsoft's advertising revenue from search and news was $11.591 billion in 2022 (Microsoft, 2022).
• Bing experienced a surge in downloads, from an average of 12,000 daily downloads on the App Store to 102,952 downloads on February 9th, due to the popularity of ChatGPT.
• Daily Bing downloads on Android remained between 300,000 and 320,000 during the first 15 days of February 2023 (BusinessInsider.com).

Which countries have the most Bing users? 

Bing is predominantly used in the United States, where it captures 32.8% of users. China follows with 26.8%, while Mexico represents a mere 1.36%.