JAMES DAWSON

1 year ago ·

Post by JAMES
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Major Events, Trade Shows, Sponsorships

Major Events, Trade Shows, Sponsorships

Vacation World: 1st time consumer travel
expo; 22K guests; 150 exhibitors; 55 live
acts; concept to execution in 9 months;
Now - Annual Boston Globe Travel Show

Franchise Support: Provided direct ad, PR
and marketing support to Amex and Carlson
travel agencies: New England to NY, NJ, PA

Fantasy Fashion Shows: AORN Convention
Annual go-to-market launch event for manufacturer

of OR gowns, drapes, procedural kits; Solicit partners:
Saks Fifth Avenue, Macy's, Tootsie’s, The Broadway

GM Manufacturing Conference: Retained to develop
tech meeting for 20K engineers in MI/OH. Solicit event
sponsors: AC-Delco, HP, Boeing and other GM clients

Tall Ships Regatta: Created ad and media
campaign for the World Trade Center Boston that
directly sold over 70% of corporate sponsorships

Fundraiser Homeless Women & Children: Created
annual holiday program for World Trade Center that
provided 100% of funds raised to 20 area shelters

RETAIL / CONSUMER / B2B

NEW CONCEPTS / GTM EVENTS / SPONSORSHIPS
Portfolio & Services
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