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Patrick Scullin
Empathy 101: Essential For The Survival of Humanity
This is my one-hundredth post for this marketing blog, and obviously, my pontifications have been abject failures. · The amount of empathy exhibited in society is awful, as is the quality of marketing work. This isn’t coincidental. · How can anyone create something engaging and w ...
Scott Goodstein
Catalyst Campaigns Case Study: Workers Essential
As Amazon grows and moves into new markets, they are rapidly changing the logistics and delivery industry. Warehouse workers and delivery drivers – once high-paying jobs that prioritized safety and quality — are now being automated, commoditized, and dehumanized. As Amazon monop ...
Jerry Fletcher
Your Brand is Your Secret Funnel Story
You can’t sell anything if they don’t buy your story. · You can talk at people until you are blue in the face and it won’t do any good. · You can “logic them” and “feature them” and even “benefit them” but your results will be negative. · If your Web site or landing page stats ...
Dave Worthen
Hacking The Truth: A Guide for Anyone Who Leads
As an executive, sometimes you are faced with people on your team who you swear have some disagreement, or some agenda that is counter-intuitive to what you are doing. · You work hard. You put in long hours. You pull aside your best guys and talk through the sticking points. · Ho ...
Suzanne Grandt
Recommended Reading for Lawyers
Although every lawyer's specialization ends up based around different areas of the complex legal system, there are some pieces of literature that every lawyer should pick up at least once - even if they've already passed the bar exam. · The Official Guide To Legal Specialties, Li ...
Jorge Alberto Lloreda
How Businesses Can Overcome the COVID-19 Pandemic
There’s no doubt about it, COVID-19 has undoubtedly changed how we live our day-to-day lives. This is especially true for business owners who have relied on the constant flow of customers to keep their businesses alive. Now that most states have ban establishment from having more ...
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