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    Salesforce Marketing Cloud Developer - Bethesda, United States - AccelerEd

    AccelerEd
    AccelerEd Bethesda, United States

    1 day ago

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    Description

    Salesforce Marketing Cloud Developer

    We are looking for a skilled Salesforce Marketing Cloud Developer to join our team and help us enhance our Salesforce Marketing Cloud (SFMC) solution. As a Salesforce Marketing Cloud Developer, you will play a crucial role in gathering requirements, customizing the Salesforce Marketing Cloud application, and ensuring the success of our marketing campaigns. If you are passionate about creating engaging email communications and have experience in HTML, CSS, and Content Builder tools, this position is perfect for you.

    RESPONSIBILITIES:

    • Collaborate with Product Owner to understand business requirements and develop effective communication strategies
    • Design, test, and deploy email campaigns using SFMC
    • Utilize nurture program functionalities to target specific audiences
    • Analyze prospect data to optimize campaign targeting
    • Implement tracking mechanisms to measure campaign performance
    • Create reports to identify areas for campaign improvement
    • Assist in maintaining data integrity and system hygiene
    • Help with troubleshooting and resolving marketing automation issues
    • Provide insights on customer journey and best communication practices
    • Develop and manage marketing automation campaigns to nurture leads
    • Generate reports and dashboards to evaluate campaign effectiveness
    • Interpret metrics to enhance campaign performance
    • Support data integrations between Salesforce and Marketing Cloud
    • Document architectural decisions and solutions
    • Participate in monthly feature releases

    MINIMUM QUALIFICATIONS, EDUCATION, KNOWLEDGE, SKILLS, AND ABILITIES:

    Education:

    • Bachelor's Degree in a relevant field or equivalent experience

    Skills & Knowledge:

    • Ability to thrive in a dynamic environment with strict deadlines
    • Creative problem-solving skills for email marketing
    • Proficiency in email campaign management methodologies
    • Experience with Journey Builder for multi-channel campaigns
    • Understanding of email marketing best practices and laws
    • Basic knowledge of SQL queries and API concepts
    • Familiarity with Adobe Creative Suite is a plus
    • Strong communication and organizational skills
    • Ability to work effectively in cross-functional teams
    • Demonstrated track record of driving process improvements
    • Excellent interpersonal skills

    Experience:

    • 3-5 years of experience in Salesforce Marketing Cloud
    • Proven success in email marketing campaigns
    • Proficiency in Email Studio, Journey Builder, and Data Extension
    • Skilled in HTML, AMP Script, and responsive email design
    • Experience with email testing tools like Litmus and Return Path
    • Expertise in automations and data segmentation
    • Knowledge of A/B testing and campaign optimization
    • Front-end development skills in HTML, CSS, JavaScript, JQuery, and Angular JS
    • Experience with Landing Pages and Microsites
    • Google Analytics proficiency

    Certifications:

    • Salesforce Certified Marketing Cloud Consultant OR Salesforce Certified Marketing Cloud Email Specialist

    Applicants must be eligible to work in the United States without the need for sponsorship. Join us and be part of a dynamic team driving marketing excellence!

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