- Develop and execute comprehensive field marketing plans tailored to each restaurant concept including Cafè Lola, Saint Honorè Doughnuts and Beignets and 3 Little Chicks, aligning with overall brand objectives and business goals.
- Build strong relationships with local communities, businesses, and organizations to identify partnership opportunities for events, promotions, and collaborations.
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Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
- Collaborate with restaurant managers and staff to ensure seamless execution of marketing initiatives at the store level, providing guidance and support as needed.
- Manage and track marketing budgets for field marketing activities, ensuring cost-effective allocation of resources and maximizing ROI.
- Conduct market research and analysis to stay informed about local market trends, competitor activities, and customer preferences, leveraging insights to inform marketing strategies.
- Measure and analyze the performance of field marketing initiatives, providing regular reports and insights to management to inform decision-making and strategy adjustments.
- Continuously evaluate and optimize marketing tactics to drive continuous improvement and stay ahead of industry trends.
- Represent the Refined Restaurant Group brand professionally at all times, embodying our values and commitment to excellence.
- Completes other tasks, projects and job duties as assigned and/or deemed appropriate
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Field Marketing Manager - Las Vegas, United States - The Refined Agency
1 week ago
Description
GENERAL SUMMARY:
The Field Marketing Manager will be responsible for developing and executing innovative field marketing strategies, fostering local community relationships, and orchestrating engaging brand experiences to enhance brand visibility, drive customer engagement, and support business objectives.
This role will collaborate closely with the Social Media Manager and Interactive Marketing team to ensure alignment between field marketing efforts and social media initiatives, creating integrated campaigns that maximize brand impact across both offline and online channels.
The Field Marketing Manager must maintain all duties and responsibilities as set forth below.PRINCIPAL DUTIES AND RESPONSIBILITIES:
Concept Marketing:
Identify strategic opportunities for brand exposure, community engagement, and sales growth in each target market.
Create detailed marketing strategies, including tactics such as local events, promotions, partnerships, and grassroots outreach.
Negotiate partnership agreements and sponsorship opportunities to maximize brand visibility and drive customer acquisition.
Maintain ongoing communication and collaboration with partners to ensure successful execution of marketing initiatives.
Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.
Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.
Regularly communicate marketing priorities, deadlines, and expectations to ensure alignment and compliance at the store level.
Foster a culture of teamwork and collaboration between marketing and operations teams to drive collective success.
Monitor spending against budget allocations, tracking expenses and analyzing performance to optimize resource allocation.
Provide regular budget updates and financial reports to management, highlighting variances and recommendations for adjustments.
Analyze sales data, customer feedback, and marketing metrics to evaluate the effectiveness of marketing initiatives and inform future strategy.
Stay informed about industry best practices and emerging trends in field marketing, continually seeking opportunities for innovation and improvement.
Work closely with the Social Media Marketing Manager to ensure alignment between field marketing efforts and social media initiatives, maximizing the impact of integrated marketing campaigns.
Collaborate with the Social Media Marketing Manager to develop integrated marketing campaigns that leverage both field marketing and social media channels.
Coordinate content creation, messaging, and promotion strategies across multiple marketing channels to ensure consistency and synergy.Monitor social media channels with Social Media Manager and Interactive Marketing Team for customer feedback, inquiries, and engagement related to field marketing activities, responding promptly and appropriately.
Implement tracking mechanisms and analytics tools to monitor KPIs and evaluate the effectiveness of marketing campaigns.
Generate comprehensive reports and dashboards to summarize performance metrics, trends, and actionable insights for management review.
Solicit feedback from internal stakeholders, external partners, and customers to gather insights and perspectives on marketing performance.
Iterate on marketing strategies and tactics based on insights and feedback, implementing refinements to enhance effectiveness and efficiency.
U
ALIFICATIONS:
Bachelor's degree in Marketing, Business Administration, or related field.
Minimum of 2 years of experience in marketing, with a focus on field marketing or related roles within the
hospitality or restaurant industry preferred.
Proven track record of developing and executing successful marketing campaigns and initiatives.
Strong project management skills with the ability to manage multiple projects simultaneously and meet
deadlines in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal teams, external partners, and stakeholders.
Creative thinker with a strategic mindset and a passion for driving results.Proficiency in Microsoft Office Suite and marketing analytics tools.
Flexibility to travel locally and work evenings or weekends as needed for events and promotions.
ADDITIONAL REQUIREMENTS:
The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job.
Ability to lead, motivate, and empower Refined Restaurant Group Team Members to higher levels of performance
Ability to manage basic tasks and fiscal operations
Ability to manage all public dealings in a professional manner
Ability to recognize problems and problem solve
Ability to accept feedback and willingness to improve
Ability to set goals, create plans, and convert plans into action
Ability to measure performance, subjectively and objectively
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