Director, GTM Operations - Gaithersburg
2 days ago

Job summary
The Director of GTM Operations is responsible for designing rebuilding and scaling the marketing and GTM operating backbone at GeneDx.Responsibilities
- Own and rebuild the end-to-end marketing operations function including GTM systems data architecture campaign taxonomy and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline revenue.
- Serve as the primary owner of marketing systems infrastructure including Salesforce GTM workflows object models swim lanes ensuring clarity of ownership governance scalability across a shared enterprise instance
- Navigate resolve access ownership governance constraints across systems data partnering with IT Engineering Analytics establish clear operating models decision rights
Job description
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