- Drive DTC L4P strategy and leads L4P consumer execution in the US
- Lead Campaign Development and OPDP preclearance work, including associated documentation/submission with Reg
- Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments
- Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution of DTC work
- Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs
- Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan
- I adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources
- Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, medical office literature, starter kits, slide decks, email, apps, etc.
- Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations
- Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with consumer marketing trends and makes recommendations to adapt plans based on insights
- Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices
- Leads insight generation as called upon to build comprehensive views of consumers and/or of the market using various sources-recommends trade off decisions
- Selects appropriate marketing KPIs and drives action toward optimal performance
- Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets
- Partners closely with Regulatory, Legal, Medical, CL&D, II&D, Global, L4P Services, Franchise, PrEP DTC and PrEP HCP Marketing Teams
- Collaborate with internal teams and field leadership to ensure a coordinated and appropriate approach to maximize field team effectiveness
- Evaluate and evolve current approach and systems (as needed)
- Design and deliver presentations to a range of internal and external audiences
- Experience with social media planning and strategy
- Ensure compliance with all relevant laws, regulations, and policies
Basic Qualifications:
Bachelor's Degree and Twelve Years' Experience
OR
Masters' Degree and Ten Years' Experience
OR
PhD and Eight Years' Experience
Preferred Qualifications:
- 10+ years of experience.
- A Bachelor's degree in marketing or related fields is preferred
- Advanced experience with product lifecycle management is preferred
- An advanced science degree or an advanced business degree such as an MBA is desirable
- Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
- Proven ability to work well as part of a team and in leading teams
- Strong desire and ability to work in a fast-paced and dynamic environment
- A minimum of 3 years in product marketing or advertising focused on consumers or patients [OTC experience is desirable]
People Leader Accountabilities
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem The salary range for this position is: $221, $286, Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
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Director L4P DTC Lead - San Mateo, United States - BioSpace, Inc.
Description
Job DetailsDirector L4P DTC Lead
United States - California - Foster City
Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead's therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.
Making an impact on a global scale
Inclusion is one of the company's five core values. That's because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.
When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
We empower our leaders to step up, share ideas, listen, learn, and lead. We're welcoming bright, diverse, and imaginative minds; we're nurturing them to foster an environment of inclusion and growth where innovation is encouraged. We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together.Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director L4P DTC Lead, you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:
Responsibilities
For additional benefits information, visit:
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.
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