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Director L4P DTC Lead - Foster City, United States - Gilead Sciences
Description
time typeFull time
posted on
Vor 8 Tagen ausgeschrieben
job requisition id
R0040721
For Current Gilead Employees and Contractors:
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site
to apply for this job.
At Gilead, we're creating a healthier world for all people.
For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe.
We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
We empower our leaders to step up, share ideas, listen, learn, and lead.We're welcoming bright, diverse, and imaginative minds; we're nurturing them to foster an environment of inclusion and growth where innovation is encouraged.
We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations.Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
Join Gilead and help create possible, together.Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.
Director L4P DTC Lead
,
you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it.
You will be responsible for:
Responsibilities
·
Drive DTC L4P strategy and leads L4P consumer execution in the US
·
Lead Campaign Development and OPDP preclearance work, including associated
documentation/submission
with Reg
·
Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments
·
Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution of DTC work
Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs
Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan
I adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources
Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels.
Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, medical office literature, starter kits, slide decks, email, apps, etc.
Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendationsKeeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with consumer marketing trends and makes recommendations to adapt plans based on insights
·
Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices
·
Leads insight generation as called upon to build comprehensive views of consumers and/or of the market using various sources—recommends trade off decisions
·
Selects appropriate marketing KPIs and drives action toward optimal performance
·
Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets
·
Partners closely with Regulatory, Legal, Medical, CL&D, II&D, Global, L4P Services, Franchise, PrEP DTC and PrEP HCP Marketing Teams
·
Collaborate with internal teams and field leadership to ensure a coordinated and appropriate approach to maximize field team effectiveness
·
Evaluate and evolve current approach and systems (as needed)
·
Design and deliver presentations to a range of internal and external audiences
·
Experience with social media planning and strategy
·
Ensure compliance with all relevant laws, regulations, and policies
Basic Qualifications:
Bachelor's Degree and Twelve Years' Experience
OR
Masters' Degree and Ten Years' Experience
OR
PhD and Eight Years' Experience
Preferred Qualifications:
·
10+ years of experience.
·
A Bachelor's degree in marketing or related fields is preferred
·
Advanced experience with product lifecycle management is preferred
·
An advanced science degree or an advanced business degree such as an MBA is desirable
Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
Proven ability to work well as part of a team and in leading teams
Strong desire and ability to work in a fast-paced and dynamic environment
·
A minimum of 3 years in product marketing or advertising focused on consumers or patients
[OTC experience is desirable]
People Leader Accountabilities
The salary range for this position is: $221, $286, Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location.
This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
Benefits include company-sponsored medical, dental, vision, and life insurance plans*.For additional benefits information, visit:
United States:
As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or
mental
disability, genetic
information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
for assistance.
For more information about equal employment opportunity protections, please view the
'Know Your Rights'
poster.
NOTICE:
EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site
to apply for this job.
time type
Full time
posted on
Vor mehr als 30 Tagen ausgeschrieben
About Us
Gilead Sciences, Inc.
is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people.
The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer.
Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.#J-18808-Ljbffr
