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    Valero Jobs 2020 - San Antonio, United States - Valero Energy Corporation

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    Job Description:


    Valero Energy is looking for a Lead Mobile App & Marketing Specialist to roll out the Valero Mobile Payment Application ValeroPay+ to our valued customers and distributor network.

    As the first person in this type of role at Valero, the Lead Mobile App & Marketing Specialist will be empowered to build the mobile marketing program from the ground up.

    The Lead Mobile App & Marketing Specialist will oversee the day-to-day operations of the Valero Mobile Payment Application and build a multi-channel customer engagement strategy to support the Valero family of brands.

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    Job Responsibilities:
    Support the development of mobile application programs and engagement strategies to drive customer retention, and acquisition for Valero brands.


    Analyze key metrics of mobile marketing strategies such as cost, quality of consumer traffic and engagement, and return on investment.


    Maintain strong working relationships with Sales Organization to understand it's business metrics in order to adjust marketing strategies to enhance customer engagement and loyalty.

    Manage customer engagement events and partner with the Corporate Communications and Brand Support departments on internal and external communications.

    Manage promotional strategy and relationship with 3rd party vendors to support App features and functionality.


    Analyze and use marketing tools and campaign insights to understand consumer behavior and examine the performance of each touchpoint to optimize marketing strategies.


    Support the Valero Distributor network with regional marketing campaigns by building segmented marketing strategies in the Valero Mobile App based on behavioral and engagement data for each region.

    Manage communication and execution of Brand Support Program initiatives.

    Ensure compliance with internal department and privacy regulations across all outreach campaigns.


    Qualification & Experience:
    Bachelor's or higher level degree in Business, Marketing, Communications, Information Systems or related field required.

    Experience writing electronic communications to reach external customers preferred.

    Experience conducting quantitative and qualitative analysis on campaigns to improve marketing strategies and prioritizations preferred.

    8+ years of experience in Marketing or Category Management required.

    Experience in creating marketing strategies within mobile application technology preferred.

    Experience in mobile application implementation preferred.


    Job Details:

    Company:
    Valero Energy


    Vacancy Type:
    Full Time


    Job Location:
    San Antonio, TX, US


    Application Deadline:
    N/A

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