Social Media Content Creator - Newport News, United States - Inspire Aesthetics Group

Description

• Manage content creation and monitoring of social channels for multiple practitioners and providers at once.
• Create captivating and visually stunning content for social media platforms, including but not limited to Facebook, Instagram, and TikTok.
• Manage daytoday social media operations, including content scheduling, posting, and responding to comments and messages.
• Create engaging video and photo content showcasing aesthetic procedures, patient transformations, and provider expertise to grow followers and increase engagement.
• Film surgeries discreetly and professionally, adhering to strict privacy standards.
• Engage with usergenerated content, monitor mentions, and obtain permissions for sharing.
• Capture interviews and interactions with doctors, injectors, and aestheticians to highlight services.
• Showcase practice environment, staff dynamics, and facility features through video and photos.
• Document and promote practice events, workshops, and community outreach efforts for the practice.
• Edit videos and photos using industrystandard software for a professional finish.
• Collaborate with team to plan content calendars, brainstorm ideas, and coordinate projects aligned with the social media strategy and brand voice and objectives.
• Coordinate with practice manager for all patients, to capture before and after images of patients while ensuring compliance with privacy regulations and brand standards.
• Maintain organized files and assets to streamline workflow and facilitate collaboration.
• Analyze social media metrics, prepare reports, and offer insights to optimize content strategy.
• Report to Social Media Manager at the corporate level, as well as manage relationships at the practice.

• Experience in content planning, creation, videography, and photography, preferably in aesthetics or plastic surgery.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and photo editing tools.
• Strong understanding of social media platforms, algorithms, and engagement strategies, and brand best practices.
• Excellent communication skills, attention to detail, and ability to thrive in a fastpaced environment and work collaboratively as well as independently.
• Strong visual storytelling skills, with the ability to create compelling and aesthetically pleasing content.
• Exceptional written and verbal communication skills, demonstrating an ability to craft engaging and effective copy.
• Proficient in using social media management tools, such as Sprout Social.
• Familiarity with analytics platforms (e.g., Google Analytics, Meta, social media insights) to track performance and guide strategy.
• Passion for aesthetics and the beauty industry, with a keen eye for highquality and refined content.
• Proactive and innovative mindset, always seeking to push boundaries and achieve remarkable results.
• Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

• Opportunities for growth and development
• Employer sponsored health, dental, vision and disability coverage
• Pretax flexible spending accounts
• 401K plus company match
• Paid Time Off