- Align with Corporate Account Directors (CADs) to craft marketing plans for top opportunities and customers (Commercial Labs, Health Systems, Donor Centers, and GPOs.)
- Develop strategy and drive execution of targeted omnichannel marketing programs for large customers, including education campaigns, field events, user groups, industry events and tradeshows, webinars, digital, and PR.
- i.e. Customized Marketing Initiatives: Establish and deliver customized marketing campaigns for our largest customers - i.e., patient awareness programs (I.e., AID at Commercial Labs.)
- Cross-Functional Alignment - work with other departments to align marketing efforts with overall business objectives and support account management teams.
- i.e. Launch Werfen Value Prop for the entire portfolio.
- Focus on value solutions (beyond product) that enhance customer partnerships and create marketing materials that showcase these solutions at the Werfen level, beyond individual Bus.
- Utilize metrics and data to track and optimize results of custom programs rolled out at the customer level.
- Assist CADs with business reviews, presentations, customer visits, and campaigns.
- Other duties as assigned.
- Must be able to interface on a regular basis with assigned client groups as well as other functions across the organization as needed.
- Bachelor's degree in Business Management or Marketing or a related discipline required
- Minimum of 8 years' experience in the health care industry required.
- Minimum of 3-5 years in Corporate Accounts marketing role
- Self-motivated and ability to work independently
- Collaboration with multiple functions across the organization
- Strong customer focus and orientation
- Detail oriented
- Highly organized
- Strong communication skills
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Senior Manager, Corporate - Bedford, United States - Werfen
Description
Overview
Werfen
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Responsibilities
Job Summary
Lead efforts to market Werfen's total value to strategic and corporate accounts. Partner with Corporate Accounts and Strategic Accounts teams to understand the needs of their unique customers and deliver bespoke campaigns and marketing tools that go beyond our individual business units.
Key Accountabilities
Networking/Key relationships
Qualifications
Minimum Knowledge & Experience required for the position:
Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the requirements for years of experience.
Skills & Capabilities:
Travel requirements:
Up to 25% Travel.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact for assistance.
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