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Associate Director, Marketing Operations - Lexington, United States - Kiniksa Pharmaceuticals
Description
Reporting to the Group Vice President of Marketing, the Associate Director of Marketing Operations will play a critical role in ensuring continued seamless and compliant execution of brand strategies and tactics for Kiniksa's first commercial asset, ARCALYST (rilonacept).
The successful candidate has a unique opportunity to continue to build out a recently established function and to gain deep working knowledge to the broad spectrum of marketing responsibilities.
This person should be entrepreneurial, both strategic and execution-oriented, collaborative, and proactive in identifying risks and opportunities.This is a great opportunity to meaningfully contribute towards the success of ARCALYST, as well as to grow professionally as Kiniksa expands through its broader clinical portfolio progresses.
As a member of the Marketing Organization at Kiniksa, this role will have high visibility to senior leadership across multiple functions.
S/he will have broad responsibilities related to establishing the foundational Marketing Operations capabilities, processes, and tools from which will allow Kiniksa's Marketing Operations function will scale as future assets progress through the clinic.
This role must be based in our Lexington office location. Our office-based employees follow a hybrid schedule of 4 days in the office, and 1 day remote.Responsibilities ( including, but not limited to):
Speaker Program Management:
Manage vendor for speaker bureau operations management and program logistics
Develop and deliver regular communications with the brand teams, including reports reflecting their respective speaker program activity, spend, and achievement of objectives
Conduct annual speaker utilization assessment and recommendations for future speaker bureau activities
Lead planning and development of annual speaker bureau training seminars
Partner with Compliance team to ensure appropriate handling of any exceptions to the speaker bureau or programs
Support Kiniksa staff training related to speaker program operations and execution
Partner with the US Commercial brand teams and speaker leads to develop relationships to support the execution of speaker programs in line with the brand strategy
Work with IT team and the speaker program / promotional material procurement suppliers on data interfaces and data management for internal data enhancements or changes
Partner with the compliance team to ensure appropriate and accurate Transparency report and adherence to relevant Kiniksa policies and processes
Promotional Material Review Process:
Manages all aspects of the promotional material review process to ensure content and design are appropriate, accurate and consistent with all applicable regulations and laws and Kiniksa SOPs
Oversees regular promotional material review planning meetings to manage timely submissions and prioritization of agendas to meet business needs
Serve as a strategic partner with the medical, legal, and regulatory review team, marketing team, external agencies, and all cross-functional stakeholders involved in the promotional material review approval process to drive efficiency and compliance
Provides ongoing training and support for user questions and exhibits expertise in the process and online promotional material review tool
Manage external stakeholders, including contract PRC Coordinator, to ensure they are adequately trained and appropriately follow all applicable policies, processes, and best practices
Conduct annual system and process audit to ensure compliance with Kiniksa policies and SOPs
Manage integration across Veeva platforms, including PromoMats-CRM connections
National Sales Meeting Planning & Execution:
Lead the cross-functional planning team to ensure robust planning and strong execution of two National Sales Meetings, including objective setting, venue selection, agenda creation, workshop planning, and all communications
Manage all logistical components of the meeting planning with support from the planning vendor
Keep all internal stakeholders informed and up-to-date on key meeting activities, including presenting plans to the ARCALYST leadership team (ALT) for approval.
Ensure alignment with strategic goals and priorities for the meetingProvides ongoing support and act as main point of contact for internal employee questions
Promotional Materials Management:
Lead print/fulfillment process including managing and distributing all digital and print promotional materials including release, update and expiry of materials via PromoMats or other production fulfillment service
Provides in-depth analytics on promotional material performance and print / digital material utilization to drive strategic decision making of what materials are being used by field-based personnel
General Marketing Team Support
Assist the Kiniksa marketing team with day-to-day activities, including budget and contract management activities
Participate as a core member of the marketing team in key meetings and support ad-hoc projects
Qualifications:
Requires a Bachelor's degree with 4-6 years of experience in a pharmaceutical/biotech company, including 3+ years in Marketing Operations and/or project management roles
Strong project management skills and attention to detail
Experience managing external vendors including establishing performance expectations, managing day-to-day activities, and ensuring appropriateness of work orders
Experience with Veeva PromoMats and Veeva Vault strongly preferred
Experience working with an external speakers' bureau strongly desired
Experience in meetings management, sourcing, or procurement is a plus
Must thrive in a fast-paced, innovative environment while remaining flexible, proactive, resourceful and efficient
Excellent interpersonal skills, ability to develop important relationships with key stakeholders, good conflict management and negotiation skills
Demonstrated project management and operational efficiency is critical
Demonstrates a strong ability to prioritize and multitask to enhance productivity and manage high volume workload in a fast-paced, rapidly changing environment
Requires ability to influence without authority across multi-functional teams with both internal and external stakeholders
Demonstrates critical, creative thinking and problem-solving skills, and the ability to produce clear and concise written and verbal communication skills
Works with a sense of urgency, efficiency, and attention to detail
All Kiniksa new hires whose roles require them to enter Kiniksa's physical offices will be required to provide documentation that they are fully vaccinated against COVID-19 or, if not, that they are legally entitled to an accommodation due to a medical condition or a sincerely held religious belief.
Requests for accommodation will be considered on a case-by-case basis, and Kiniksa will consider, among other things whether a proposed accommodation would create an undue hardship.
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