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    CRM & Marketing Automation Manager - Dallas, United States - The Cake Company

    The Cake Company
    The Cake Company Dallas, United States

    3 weeks ago

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    Description

    Role: CRM & Marketing Automation Manager

    Job Type: Full-time, direct hire

    Rate: $100,000 - $140,000 DOE

    Start Date: Interviewing now

    Location: Dallas, TX - onsite with WFH Friday's

    Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

    Our healthcare client needs a CRM & Marketing Automation Manager to join their team for a full-time, direct hire role.

    In this exciting opportunity the CRM & Marketing Automation Manager will be responsible for the development and implementation of a digital-first, customer relationship marketing strategy across multiple platforms including email and marketing automation systems, SMS/notifications, CDP, and CRM.

    Responsibilities:

    The CRM & Marketing Automation Manager's key responsibilities will include:

    Design and implement unique, customized digital experiences using CDP and CRM resources

    Design, launch, and track online campaigns tailored to markets and personas

    Develop service line campaigns and marketing assets such as landing pages, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites

    Ensure seamless, multi-channel user experience and tracking between marketing assets and web properties

    Execute, track and report on campaign performance while consistently optimizing conversion rates and ROI

    Supervise CRM/MA department overall processes and daily workflow, including managing project workload and monitoring deadlines

    Partner with cross-functional teams to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns

    Skills/Qualifications:

    The ideal CRM & Marketing Automation Manager has:

    BA Degree and 5+ years of experience, with 3+ years in a leadership role

    Expertise in acquisition and retention marketing, marketing campaign execution, segmentation and building nurture campaigns

    Demonstrated competency with MS Dynamics 365 required, Salesforce a plus

    Comfortable with ambiguity and working in a large, diffused, highly matrixed environment

    Knowledge of health care rules/regulations pertaining to advertising/marketing is a plus

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