Ctct Customer Segment Consultant - Chillicothe, United States - Caterpillar

Caterpillar
Caterpillar
Verified Company
Chillicothe, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Career Area:

Marketing


Your Work Shapes the World at Caterpillar Inc.


When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.

We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.


Your Work Shapes the World


Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar.

With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.

When you join Caterpillar, you are joining a team of makers, innovators, and doers. We are the people who roll up our sleeves and do the work to build a better world. We don't just talk about progress and innovation. We make it happen.

And we are proud of that, because it helps our customers build and power the world we live in - the roads, hospitals, homes, and infrastructure.

Without a dedicated workforce Caterpillar could not effectively meet our customer's needs. Join us.


Job Summary:


What You Will Do/Key Accountabilities:

Customer Segment Expertise

  • Parents and CTCT have a shared understanding of the unique characteristics, and thus the unique value proposition, of that segment
  • Parents and CTCT are able to make decisions on "% Focus" for that segment based on opportunity and strategic alignment
  • CTCT Product Teams are building their roadmaps in support of the larger parentprioritized % Focus
  • CTCT Product Teams have a strategic framework to guide roadmaps that will be successful in the targeted segment
  • CTCT Product Teams have a segment SME they can engage when building their roadmaps
  • Parents have a Segmentspecific GTM strategy that they can choose to leverage
  • Continuous customer engagement, as well as current industry trends, competitive and market insights, inform segment strategies
Engaged and Representative Customer Access

  • We have a customer segment cohort for the org to work with in all phases of learning
  • We have a good understanding of what internal field experience we have in targeted segments
  • Access to customers is not a deterrent for getting field feedback
  • Customer partners in the cohort remain engaged because interactions are at an appropriate frequency Customer partners in the cohort remain engaged because they feel it is a mutually beneficial relationship
Competitive Landscape

  • Parents and CTCT have a clear list of competitors within that segment
  • Indepth competitive evaluations are being performed based on the priority within the segment
  • Product Teams are building roadmaps based on segment strategies that improve our competitive position
Deliver Stakeholder Needs

  • Communicate the segment vision and strategy to stakeholders, both internally and externally (tell the "Segment Story")
  • Product, GTM, analytics and New Technology strategies for the specific customer segments
  • Guide the adoption of OKR alignment and use of a dashboard to track and measure success
  • Keep stakeholders in the loop
  • Deliver outcomes to the expected level of quality
  • Help stakeholders articulate the problems that need to be solved
Serve the Organization

  • Act as a servant leader and effect change through influence and inspiration
  • Collaborate with Parents, Portfolio, Product Leads, Product Managers, Verification and Validation, Design and Technical Leads, to build consensus and resolve blockers
  • Perform additional tasks as required from time to time.
  • Constantly work to improve and develop both communication, leadership, and people skills

Education Requirement:


  • A BS in Engineering or related field

What Skills You Will Have:


Customer Focus:


  • Facilitates strategies that lead to the 'right' products and services that resolve customer segment needs.
  • Fosters strong customer relationships via delivery on commitments, open communication, and ongoing feedback/improvement.
  • Advises others on creating customer focused environments in various scenarios.
  • Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
  • Communicates and models the criticality of customer focus as an organizational strategy.

Creativity:


  • Maintains balance between innovation and pragmatism.
  • Challenges accepted ways of operating.
  • Monitors innovations in field and explores usefulness in own function.
  • Encourages, solicits, and rewards imaginative ideas.
  • Supports experimentation and accepts occasional setbacks or failures.
  • Finds new ways to approach problems.

Effective Communications:


  • Reviews others' writing or presentations and provides feedback and coaching.
  • Adapts documents and presentations for
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