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Marketing Coordinator - Rochester, United States - High Falls Sothebys International Realty
Description
Were looking for a marketing coordinator to join our tight-knit team of marketing professionals in their efforts to build the best brands.
The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and brand promotion.
If youre interested in advancing your career in the industry in an energetic and creative work environment, we cant wait to see your application.
Responsibilities:
Maintain our social media platforms including messages to our audience
Manage website content, mailing lists, SEO development, and tracking analytics to ensure all content is up to date and relevant
Create monthly breakdowns of our analytics on web and social, recommend improvements, and identify growth opportunities
Create marketing materials including website content, advertisements, social media posts, and other collateral that is polished and on-brand
Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans
Develop and implement a strategic annual marketing plan
Monitor, approve, and assist agent marketing to ensure compliance with brand standards, real estate commission rules, and other association rules
Streamline company materials and campaigns to ensure a consistent and concise message
Create, deliver and edit marketing materials and advertising campaigns that are effective and timely
Develop new community events and all signage to encourage and entice potential buyers
Develop, manage and deploy engagement opportunities for Agents/Clients/Strategic Partners and comprehensive launch campaigns for dissemination of collected content
Manage website design, content, SEO development, and tracking analytics to ensure all content is up-to-date and relevant
Become the subject matter expert on brokerage-provided marketing platforms and provide onboarding and ongoing training to agents
Assist in content creation and local campaign development for all social media accounting, including Facebook, Twitter, Instagram, and other social media posts, and helping respond to followers
Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
Plan and organize all team events, take photos, and then market on social media
Design, implement, and optimize email marketing campaigns to various audiences, track, and report results
Qualifications:
Bachelors degree in Marketing or related majors
2 or more years of experience in an ad agency environment or related environment
Strong understanding of web and email systems, public relations, brand messaging, and social platforms
Must possess excellent project management skills, communication skills, and a strong work ethic
Advanced knowledge of current market trends
A Marketing Strategist must possess
Excellent communication skills
A positive and upbeat attitude
A genuine passion for creating engaging experiences both in person and online
Additionally, experience in graphic design, video editing, and photography is required
They should also maintain an open mind to new ideas and suggestions, be able to develop innovative and forward-thinking design concepts and have great attention to detail along with a proven understanding of the luxury audience
About Company:
"Our dynamic team seamlessly integrates top-tier experts from Rochester's Real Estate arena to deliver unparalleled service, insider insights, and exceptional achievements.
If you're ambitious and eager to reach new career heights, if you thirst for professional growth and embody a relentless pursuit of excellence, then High Falls Sothebys International Realty Team is where you belong.
Backed by proven systems, innovative marketing strategies, meticulous follow-up, and cutting-edge technology, we are committed to empowering your success. Moreover, we are deeply committed to nurturing your professional and personal growth beyond traditional boundaries.Join us and explore the thrilling opportunities that await you on our vibrant team"
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