Director, Event - Atlanta, United States - SCP Health

SCP Health Atlanta, United States

2 weeks ago

Description

At SCP Health, what you do matters

As part of the SCP Health team, you have an opportunity to make a difference. At our core, we work to bring hospitals and healers together in the pursuit of clinical effectiveness.

With a portfolio of over 8 million patients, 7500 providers, 30 states, and 400 healthcare facilities, SCP Health is a leader in clinical practice management spanning the entire continuum of care, including emergency medicine, hospital medicine, wellness, telemedicine, intensive care, and ambulatory care.

Why you will love working here:

Strong track record of providing excellent work/life balance
Comprehensive benefits package and competitive compensation

Commitment to fostering an inclusive culture of belonging and empowerment through our core values - collaboration, courage, agility, and respect.

What you'll be doing:

The Director of Event & Experiential Marketing reports to the SVP of Marketing and will be responsible for defining and driving a holistic plan for how our brand comes to life via in-person and virtual events across multiple stakeholders and objectives (e.g., sales, marketing, operations, clinical, human resources, and Executive Team.) They will lead the creation of a strategy, policy, and budget for national events and customer experiences (in-person and digital) across the organization to maximize impact of our brand, engagement and ROI.

Includes leading and executing large scale external and internal events and consulting on smaller events. The scope of the role includes managing site inspections, overseeing all aspects of program management, creating,

and

implementing

customer

experience

and

engagement

tactics,

defining,

and implementing technology requirements, managing teams responsible for coordination and hotel management

Lead the creation of a strategy, policy, and budget for national events and customer experiences (in-person and digital) across the organization to maximize impact of our brand, engagement and ROI.

Collaborate with internal stakeholders to innovate, design and deliver impactful events/brand experiences that meet our objectives across various stakeholders (e.g., Leadership, Thought Leadership, Recruiting and Business Development)
Partner with Brand and Product Marketing to ideate and innovate the way in which our brand shows up in the real world and connects with our customers and prospects; challenge existing thinking and push creative boundaries to deliver experiences that generate conversation, compel action and show SCP Health as a leader in the industry
Oversee the national event operations, including budget, driving organizational efficiencies, monitoring workflows, 3rd party management, technology innovation, tools, and training
Negotiates contracts for key event venues (e.g., space rentals, food& beverage and A/V needs) measurement and reporting and supports senior leadership to finalize details as appropriate for large event contracts
Consult on internal meeting events

20 people for clinical leadership, recruiting and sales
Explore and nurture contacts and relationships across the industry including partners, vendors and peers to position and champion the best customer experience and brand exposure

Develops a comprehensive structure for prioritizing and managing events, including developing playbooks to ensure best practices are met and learnings are implemented.

Understands the attendee and customer journey and establishes and upholds a standard of excellence that extends to every event touchpoint, from initial meetings and status updates to recap reports and post event communications.

Identifies unique event venues from hotels, restaurants and museums to galleries, university spaces and other attractions. Conducts site visits as appropriate.
Assists with securing sponsors
Collaborates with in-house Creative Team on development of all event collateral and booth properties in person and digital. Works with the team to expand event experience into follow up or nurture campaign to drive growth.
Lead promotional activities for the event
Supervise all onsite contracted staff (event coordinators, caterers etc.)
Use critical thinking and problem-solving skills to resolve and problems
Analyze the events success and prepare reports

Who/What we are looking for:
10+ years of B2B event management experience leading proprietary, 3rd party industry or executive events
Bachelor's degree required in marketing, hospitality, business administration or related field.
Proven track record for setting vision for B2B marketing strategy that propels brand awareness, wins new customers, and creates deep advocacy
Experience managing complex, high-profile events involving senior management and subject matter experts
Strong team leadership, collaboration and agility skills
Successful track record of influencing and building consensus with cross-functional teams, stakeholders and partners

Excellent communication skills, both written and verbal, including ability to present and effectively interact with all levels including executive leadership.

Expert knowledge of event and marketing strategies (online, in-person and hybrid), tactics, best practices and emerging practices
Proven ability to prioritize effectively while managing multiple competing operational priorities
Ability to read, analyze, articulate, and interpret general business periodicals, professional journals, and technical procedures
Ability to travel as required and willingness to work evenings and weekends
Held prior leadership role in large matrixed organization
Adept at managing multiple competing priorities and duties in a fast paced, outcome-driven healthcare organization
Proven history of collaboration and influence

Knowledge, Skills, and Abilities:
Collaborative with strong collaboration, influence, coaching and negotiation skills
Proven experience as event manager
Skilled in project management
Knowledge of KPIs and marketing techniques for event management
Computer savvy; proficient in MS Office
Outstanding communication and negotiation ability
Excellent organizational skills
Customer-service orientation
A collaborator with leadership skill
To learn more aboutSCP Health, please visit:

Join our social circle:
Check out our LinkedIn Page
Like us on Facebook
Follow us on Twitter
SCP Health is an Equal Opportunity Employer.

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