Director, Digital Products - Culver City, United States - Jazwares, LLC

Description

The Director of Digital Product and E-commerce drives ongoing development, innovation, and optimization of a best-in-class D2C e-commerce site.

This Director of Digital Products and E-commerce must be aware of the current e-commerce and digital landscape and use this knowledge and resources to innovate and improve how our customers shop and receive service from end to end.

This role works cross-functionally with marketing, brand, creative, and operations teams to continuously refine, improve, and elevate the customer experience across our website.

What you will do:

• Exhibit strong leadership and partnership skills: Directly manage our existing internal D2C team and PARTNER with many other Jazwares cross functional teams.
• Develop and execute a comprehensive ecommerce roadmap aligned with the company's business objectives including full P&L ownership.
• Conversion Rate Optimization: Build and manage a prioritized testing roadmap, design and run tests on a clearlydefined testing cycle, and implement winning tests.
• Website Merchandising: Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing the merchandising strategy to maximize user value.
• Seamless User Experience Management: Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.
• Performance Monitoring: Monitor key performance metrics (CR%, AOV, website revenue, revenue per user, time on site, site speed)
• International Capabilities: Manage and coordinate the setup and operation of Global capabilities
• Web Analytics: Lead the integration and implementation of web analytics to gather valuable insights and optimize the user experience and marketing strategies with an A/B testing roadmap.
• Shopify Management: Oversee and optimize the Shopify platform, including product listings, inventory management, and site performance. Strong experience in the Shopify App Ecosystem required.
• Product Enhancements: Identify opportunities to enhance Shopify sites,, such as introducing new features, integrations, and payment options.
• Data Analysis: Utilize data analytics and user insights to make informed decisions and recommendations for improvements.
• SEO Optimization: Implement SEO best practices tailored to each international store to improve search engine rankings and drive organic traffic within a headless commerce context.
• Testing and QA: Conduct regular usability testing, quality assurance, and bug tracking to maintain a smooth and errorfree shopping experience in a headless environment for international customers.

Manages People:
Yes

• This position is responsible for the talent management of the team
• This position is responsible for providing work direction to their team including assigning and evaluating work, and providing mentorship and guidance to others.

What we look for:

• 2 years or more of Shopify experience
• Leadership experience
• Bachelor's degree in relevant field preferred
• 3+ years of proven experience as a Shopify Product Manager and Shopify apps ecosystem.
• 3+ years of team management and leadership experience. Strong strategic, conceptual, motivational skills.
• Proficiency in data analysis and the ability to use data to drive decisionmaking.
• Shopify D2C Expert
• Creative problemsolving abilities and a passion for innovation.
• Strong understanding of latest online marketing concepts, tactics, strategy and best practices, focusing on the end customer experience.
• Data, analytics, and tag management knowledge, with a strong focus on operational excellence.
• Knowledge of creating A/B and/or multivariate tests
• Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life
• Works well under pressure and can meet tight deadlines with a strong sense of accountability
• P&L ownership experience preferred
• Toy or comparable CPG industry experience working with fan, collector and content based consumer groups.
• Experience with the latest trends in social commerce (Tik Tok, Insta...)
• Outside development agency management experience
• Multilingual a plus

Environment:
Office


Extreme Exposures:
None


Schedule:
Regular Office Hours, _may occasionally be required to participate in calls with global counterparts outside of regular office hours_

Physical Requirements:
Lift up to 10 lbs

Must be able to stand, walk, sit, hear, and see frequently


Travel Required:
Yes - limited


Who We Are:

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands.

Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages.

Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fort