- Supporting top-of-funnel marketing campaigns aimed at expanding Snyk's customer base and driving sales opportunities. This includes tasks like end-to-end program management, analyzing program performance, collaborating with third-party vendors to oversee lead generation campaigns, marketing operations management, and more.
- Taking charge of managing webinars from inception to completion. This involves working closely with internal subject matter experts (SMEs) and speakers to brainstorm ideas, overseeing live webinar execution, and strategizing post-webinar follow-up tactics.
- Managing & executing key campaign programs, encompassing email marketing, marketing operations, campaign reporting, and related responsibilities.
- Ensuring the quality of campaign lead data in Salesforce.
- 1-2 years of experience in a similar role.
- Proficiency in marketing automation, CRM, and sales tools such as Marketo, Salesforce, and Zoom Webinar.
- Ability to multitask effectively in a fast-paced environment with various stakeholders.
- Excellent project management skills and the capability to prioritize tasks autonomously.
- A hands-on approach, a curious mindset, and a passion for exploring new ideas and tools.
- Had previous experience in managing campaigns for a tech or SaaS company.
- Possess a strong understanding of demand generation best practices and trends.
- Are skilled in data analysis and can derive actionable insights from campaign performance metrics.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
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Demand Marketing Specialist - Boston, United States - Snyk
Description
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure - and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Our Opportunity
We are looking for a talented Demand Marketing Specialist to join our thriving integrated campaigns team in Boston. In this role, you'll play a pivotal part in managing and executing demand programs on a global scale to boost pipeline and lead generation for the Snyk platform.
You'll Spend Your Time:
We care deeply about the warm, inclusive environment we've created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
