Marketing Specialist - Boston, United States - Five Star Senior Living

Five Star Senior Living Boston, United States

2 weeks ago

Description

Key Responsibilities

About the Team

We're a team of mission-driven individuals with a hunger for purposeful innovation and making a difference in the lives of others. We keep our values of People First, Trust Matters, Moving Forward and Passion for Life at the center of what we do and who it serves- our people. We welcome diversity of backgrounds, ideas and life experiences. At AlerisLife and our Operating Divisions you'll find a dedication to one another that's profound, where everyone plays a role in the success of others. What's more, we have a respect for the commitments we all have outside of work-and the trust and flexibility to attend to them.

About you. . .

Purpose and Meaning - You have an authentic connection to our vision, mission and values that helps you advance our culture and keep People First at all times.
Advancing Others - Whether it's for our customers or team members, you are known as someone committed to advancing others by supporting their continuous growth and leading them to achieve results. You get it- positive team experiences lead to incredible customer moments.
Operational Excellence - You are a systems thinker who encourages a mindset of continuous process improvement and outcomes, believes that ideas can come from everywhere and empowers people to find ways to improve how and what we deliver for our customers and each other.
You Are Accountable - to our team, our customer and our brand(s). You believe that how we achieve results is just as important as what we accomplish together.
Let's Do This - Fast is as slow as we go You thrive on maintaining the focus on what's now while managing multiple priorities, projects and competing demands and helping others anticipate and embrace what's next.

Summary:
Alerislife is searching for a talented Marketing Specialist. In this role, you will play a pivotal role in executing marketing strategies that drive customer engagement, retention, and revenue growth.

This is a full-time, salaried position that reports to the Director of Brand Marketing to support the branding and general marketing activities for Five Star Senior Living and its communities.

Responsibilities:

Project management and scheduling of in house and agency marketing & creative projects in Monday.
Facilitate process for community photography updates including requesting appointments, scheduling followup, image selections process, captioning, community review, and image optimization, ensuring successful rollout online and in print collateral and sharing with our Asset Management Company.
Document marketing best practices through playbooks for communites in cooperation with Marekting team.
Marketing Strategy: Aid in execution of comprehensive marketing plans to create synergy with all brand channels and communities ensuring deliverables align with company's goals and objectives
Content Creation: Collaborate with the brand/content team to brief design projects to create compelling content for digital, print and events that drive engagement and conversions to agency and internal partners
Collaboration: Collaborate closely with cross-functional teams, including digital marketing, local marketing, marketing steering committee and sales to ensure marketing and content aligns with company goals
Brand stewardship: Ensure all content aligns with brand standards
Stay up-to-date on the latest trends and best practices in senior living marketing
Maintain inventory of marketing collateral materials for communities and ensure proper organization on The Kitchen (online ordering platform)
Maintain organization of Brand Assets on Sharepoint Management.
Meet periodically with communites leaders to ensure website marketing stories up to date.
Perform support duties including but not limited to database management, creating, and maintaining all seasonal marketing materials

Requirements:

Bachelor's degree in marketing, business, marketing, communications or a related field
1-2 years professional experience in marketing preferably in senior living, hospitality or healthcare
Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Experience with Adobe Suite a plus
Experience with social media tools a plus
Technologically savvy and resourceful
Excellent written and verbal communication skills
Proven ability to work independently and manage multiple projects simultaneously
Strong project management skills
Ability to work effectively in a team
Exceptional interpersonal skills and willingness to foster relationships at the community level
Self-motivated with a learning attitude and a sense of urgency
Highly organized with strong attention to detail
Results-oriented and solution-focused with a problem-solving attitude
Able to think creatively and critically and exercise independent judgment and discretion
Creative and resourceful problem solver
Passion for the senior living industry and a genuine desire to make a difference in the lives of residents
His/her energy is infectious, bringing positivity and continuous support to those around them

Location Information

Five Star Senior Living's corporate headquarters are located in Newton, Massachusetts. Just 20 minutes outside of downtown Boston, the building features easy access to public transportation and the Massachusetts Turnpike.

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