Director of Media Affairs and Storytelling - Washington, United States - AFT

AFT
AFT
Verified Company
Washington, United States

1 month ago

Mark Lane

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Mark Lane

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Description

Special note:


The
Director of Media Affairs will manage and co-lead a team dedicated to implementing press and public relations strategies at the national and local level to tell the stories of members and promote AFT priorities and campaigns.


Position Summary:


Under the general supervision of the National Press Secretary, the Director of Media Affairs will serve as a press, outreach and storytelling strategist for the AFT with a focus on expanding the AFT's reach to new audiences across print, online and broadcast media.

This position is part public relations, part field reporter, and part spokesperson, and requires a highly motivated doer who has experience managing and movtivating others and is committed to the AFT's core values and mission.


Position Responsibilities:


  • Conceive, develop and implement media outreach and storytelling strategies with a focus on national and local media.
  • Identify member stories and find creative ways to tell them in front of a national and local audience.
  • Strengthen and cultivate relationships with reporters, producers, bookers, podcasts and other nontraditional media outlets.
  • Staff AFT leaders for events and travel.
  • Write strategic prep documents and provide communications support for AFT leaders and members for media interviews and external events, including press releases, talking points, and remarks.
  • Identify new audiences for the AFT to reach and bring perspective to AFT priorities that can be shaped for audiences that AFT may be missing.
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