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    Associate Director, Strategic Account Analytics - Chicago, United States - Epsilon

    Epsilon
    Epsilon Chicago, United States

    3 weeks ago

    Default job background
    Full time
    Description

    Job Description

    Our Analytics team transforms our unique data to impact business. With a team of 100+ people, everyone can specialize in their passion—from account analytics to analytics development to business intelligence. Whether it's driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad tech products means data collection is efficient and accurate. You'll enjoy shaping big business decisions with big data analytics.

    As the Associate Director, you will be responsible for managing and delivering the analytics scope of work for a variety of clients across multiple industries (Retail, Travel, Financial Services, CPG, Restaurant, Auto etc.) serviced by the Epsilon Digital Media Solutions division. You will closely collaborate with several internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and support the client's data-driven digital media strategy and drive measurable business outcomes.

    Responsibilities:

  • Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients
  • Become an expert in our clients' businesses by mining their 1st party customer and Website visitation data as well as Epsilon's proprietary data assets for insights to inform media strategy
  • Collaborate with internal teams and clients to help identify and develop program solutions that meet marketing objectives
  • Educate clients about Epsilon's platform and product capabilities by translating complex concepts into meaningful stories supported by data
  • Develop POVs on clients' measurement needs and solutions including test designs
  • Act as subject matter expert for internal teams and client on product-supported measurement capabilities (e.g. closed loop sales and incrementality measurement) highlighting Epsilon's best-in-class standards
  • Write detailed technical requirements when partnering with others to execute analysis plan

    • Qualifications :

  • Master's degree in Marketing, Business, Economics, Statistics, Operations Research or related discipline preferred
  • 7+ years of relevant industry experience
  • Hands-on experience with data manipulation tools like SAS, SQL, Tableau
  • Experience managing and developing team members
  • Ability to design and execute analyses using large record-level datasets, including, advertising impression, site visitation, and online and offline sales data, and to summarize findings into logical and defensible conclusions
  • Ability to effectively collaborate with multiple different internal teams and client and build strong partnerships
  • Possess strong leadership and communication skills including the ability to foster dialogue among internal groups and clients
  • Ability to simultaneously project-manage several analytical workstreams from inception to completion
  • Experience in digital media execution and measurement including experimental test/control design

    • Additional Knowledge, Skills and Abilities:

  • Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc.
  • Understanding of MarTech and AdTech competitive landscape
  • Understanding of marketing measurement solutions (e.g. Media Mix Models, Fractional Attribution)
  • Experience working at media agency, media publisher or MarTech/AdTech company
  • Experience in a client-facing role
  • Understanding of predictive modeling techniques
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