Social Media and Marketing Manager - Verona, United States - Geria Dermatology
Geria Dermatology
Verona, United States
Verified Company
2 weeks ago
Description
Job Title:
Social Media and Marketing Manager**Location: Rutherford and Verona NJ
Company:
Geria Dermatology
About Us:
Geria Dermatology is a leading dermatology practice dedicated to providing top-tier skincare solutions and treatments to our community.
We pride ourselves on our patient-centered approach, advanced treatment options, and our commitment to education and innovation in the field of dermatology.
Position Overview:
Key Responsibilities:
- Develop and implement a comprehensive social media strategy to increase our online presence and improve our marketing and sales efforts.
- Manage and oversee social media content creation, ensuring it aligns with our brand and resonates with our target audience.
- Monitor social media channels, respond to inquiries, and engage with our online community in a professional and timely manner.
- Analyze and report on the performance of social media campaigns, using data to optimize future campaigns.
- Collaborate with the clinical team to create educational content that highlights our services, treatments, and patient success stories.
- Work with practice's website developer to review content and ensure it is uptodate and SEOoptimized.
- Plan and manage marketing budget, ensuring costeffective strategies that maximize ROI.
- Stay current with digital marketing trends and tools, ensuring the practice remains at the forefront of the industry.
- Visit local doctors' offices and businesses to build and maintain relationships, promote our services, and create referral networks.
- Organize and participate in local events and health fairs to increase brand awareness and community engagement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 12 years of experience in social media management and digital marketing, preferably in the healthcare or aesthetics sector.
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
- Proven experience with content creation, graphic design (Adobe Creative Suite or similar), and video editing.
- Excellent communication and writing skills.
- Proficiency in using analytics tools (Google Analytics, Hootsuite, etc.) to track and measure performance.
- Creative mindset with the ability to think outside the box and propose innovative marketing ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Willingness and ability to travel locally to visit doctors' offices and businesses regularly.
What We Offer:
- Competitive salary and benefits package.
- A collaborative and supportive work environment.
- Opportunities for professional development and growth.
- The chance to make a significant impact on the growth and success of our practice.
Job Type:
Part-time
Pay:
$ $25.00 per hour
Experience:
- Marketing: 1 year (preferred)
Ability to Commute:
- Verona, NJ required)
Work Location:
In person