Associate Director, Us Strategic Decision - Princeton, United States - Bristol-Myers Squibb

Bristol-Myers Squibb
Bristol-Myers Squibb
Verified Company
Princeton, United States

1 week ago

Mark Lane

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Mark Lane

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Description

Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department.

From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity.

Take your career farther than you thought possible.

Description :
In support of Commercial Strategy, the A ssociate Director, US Strategic Decision Intelligence, Hematology develops and delivers analytical assessment and modeling capability to the US market for Hematology brands to drive analytically informed decision making

Key Responsibilities and Major Duties

  • Supports the evaluation, improvement and development of functional capabilities related to econometric modeling, resource allocation, segmentation, test & learn frameworks, customer analytics and omni channel marketing analytics
  • Develops response models, resource allocation simulations, and proforma investment analysis
  • Meticulous attention to detail with a questioning mindset to ensure accuracy and reliability of analysis
  • Ensures brand level resource allocation recommendations align with channel level activities, establishing a link between strategic choice and operational execution
  • Communicate complex analytical findings and insights to both technical and nontechnical stakeholders through clear and compelling visualizations, reports and presentations
  • Strong business acumen and communication skills"to translate"complex analyses into what it means for the business in an articulate insights and recommendations style
  • Develops Omnichannel measurement plan in partnership with Omnichannel strategy team
  • Assists in goal setting to track the performance of leading indicator KPIs for nonpersonal channels
  • R esponsible for design and execution of t est & c ontrol/ROI analysis, multichannel optimization and business impact assessments
  • Employs disruptive thinking to improve value to the business and our patients through deepened market understanding, strea mlined business engagement and practically applied, data driven analytics
  • Passion for continuous learning and improvement with a keen interest in exploring new and innovative ways to enhance the quality and impact of analyses
Qualifications/Degree/Certification/Licensure

  • BA/BS required (quantitative area of study preferred)
  • MBA/other graduate degree preferred
  • 5+ y ears of Analytical Experience
  • Superior knowledge of secondary healthcare data
  • Indepth understanding of applied analytics and advanced statistical models (regression modeling, ANCOVA, econometric modeling etc.)
  • Strong understanding of digital/nonpersonal tactics like website, paid search, social media, third party etc
  • Proficiency in R/Python, SQL, Tableau, MS Office Suite
  • Familiarity with w eb analytics tools (e.g., Adobe Analytics, Google Analytics) is a plus
LI-Hybrid


Uniquely Interesting Work, Life-changing Careers

On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs.

The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility.

For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture.

For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities.

As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
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