Industry Business Solutions Strategist, Specialty - New York, United States - TikTok

TikTok

Verified Company

New York, United States

20 hours ago

Posted by:

Mark Lane

beBee recruiter

Description

Responsibilities

Company Overview:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:

The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

About the Role:

The Industry Business Solutions Strategist will have deep knowledge of the Specialty Retail Vertical across online advertising, consumption, and measurement.

You'll use your influence and relationship-building skills to discover the business needs of our Enterprise + Growth clients and develop winning go-to-market strategies to shape how new and existing businesses grow.

You are a gifted storyteller, with the ability to translate insights into clear positioning & marketing outputs that are ownable to TikTok.

You anticipate how client decisions are made, persistently explore and uncover the insights that shape the business vertical, understand how the vertical is showing up on TikTok to clearly articulate how TikTok can grow their business.

Responsibilities:

Build innovative, forwardlooking industry narratives, playbooks and B2B marketing outputs that lend well to the challenges and needs of clients and agencies, assets should have a TikTok vibe, enable strategic sales conversations and inspire action
Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheets, research based collateral) for Specialty Retail
Multitask across simultaneous projects and deadlines, collaborating with appropriate team members
Present thought leadership narratives that are integrated into Key Account Client Meetings, Vertical Events and Client Summits
Lead the B2B Marketing Pipeline of research and marketing needs for Specialty Retail Vertical
Create strategic rationale for the annual pipeline of primary research to fuel narrative releases for the Vertical
Partner with MarSci Research + Insights, Measurement, Creative Lab, Creator Solutions to source onplatform top trends and insights that bolster TikTok's positioning
Create Use Cases and Case Studies
Be a strategic partner to Retail Sales Leaders
Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption
Be the industry expert within your vertical sales pod.
Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients.
Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Vertical

Qualifications:

Qualifications:

5+ years of experience in Marketing, Advertising, Research & Insights, or Marketing Strategy
Must be willing to work in New York City, NY.

Preferred Qualifications:

Outstanding executive presence and communication skills, with demonstrated ability to engage Clevel executives.
Storyteller with experience communicating the benefit of marketing opportunities to clients.
Experience building relationships with top marketing decisionmakers at brands and agencies.
Must be able to foster executive relationships with genuine interest in customers' success.
Knowledge of agency ecosystem, digital and traditional.
Demonstrated experience using advertising data to craft media strategy.
Experience with Retail vertical

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Job Information
The base salary range for this position in the selected city is $ $185000 annually.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environ