Vice President of Marketing - Austin, United States - Dabble

Description

Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and currently on an exciting scale-up journey.

Our mission is to revolutionize the industry with a uniquely immersive, social gaming experience that delivers cutting-edge entertainment through real interaction and engagement.

Our core philosophy, "share the experience," reflects our commitment to fostering community and celebration - not just within the app, but also in our workplace.

Backed by a successful Australian sports-betting business, Dabble is revolutionizing the industry by providing a unique and immersive community-based experience for users.

Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow their friends, ex-athletes, and copy their bets with ease.

Additionally, Dabble hosts a chat feature, called "Banter" where users can engage in forums and chat about their selections.

Our central hub is located in Austin, Texas, and we're actively planning to expand our reach. With a strong commitment to a remote-first work culture, we promote effective collaboration among our team members. Our team consists of passionate and driven individuals, and we're on the lookout for our next Dabbler to join us


Dabble Culture

• Wear what makes you comfortable so you can concentrate on what's important
• Whether it's from home or elsewhere, choose the setting that best supports your productivity
• Collaborative, openminded team. We value both big and small ideas
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• 3 weeks Paid Time Off per year
• 2 weeks of Paid Sick Leave
• 200% 401k matching
• Health insurance
• A minimum of 2 weeks of Unpaid Time Off per year
• Paid parental leave

Responsibilities
Lead the development and implementation of
comprehensive marketing strategies aligned with business goals, leveraging digital channels, traditional and non-traditional marketing tactics to drive brand visibility and revenue growth

Work with Global leadership to
understand Dabble's brand identity, ensuring consistency across all marketing initiatives and touchpoints but also ensuring brand messaging is localized effectively for the target market.

Foster brand loyalty and advocacy among customers and stakeholders


Oversee all digital marketing efforts and channels, including social media, on-app oversight, affiliate and influencer marketing, digital advertising and search functions. Stay abreast of industry trends and emerging technologies to identify new opportunities for innovation and growth, and challenge teams to invest in taking risks to help the business grow


Utilize
analytics and data insights to assess marketing performance, optimize campaigns, and drive continuous improvement. Develop KPIs and metrics to measure the effectiveness of marketing initiatives and ROI, and report regularly to management on performance


Effectively lead to build and mentor a high-performing marketing team across the following functional areas:

• Creative & design
• Video & content production
• Social media
• Campaign planning

Foster a
culture of collaboration, creativity, accountability and risk-taking consistent with Dabble's values. Provide guidance, coaching, and professional development opportunities to team members to support their growth and success

Work closely with cross-functional teams, including Engagement, Product, Technology, Customer Operations, Trading and global marketing functions to
ensure alignment and integration of marketing efforts with overall business objectives and customer needs


Skills & Qualifications

• Ability to manage and motivate the local marketing team, including experience in building teams, mentoring staff, and managing crossfunctional projects
• Proficiency in communicating marketing plans and strategies across different levels of the organization and with external stakeholders
• Developing and implementing longterm marketing strategies that align with the company's overall goals and objectives, including market research, segmentation, competitive analysis, and positioning
• Managing brand strategy, development, positioning, and market adaptation
• Passion for innovation, with a strong understanding of when to incorporate calculated risk
• A marketing tragic, who is constantly seeking inspiration and ideas from the world at large
• Ability to manage large budgets and allocate resources efficiently to achieve marketing objectives
• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience
• Experience with or high level of interest in sport, fantasy and/or sports betting is preferred, but not required
• Proficiency with technology, software and relevant tooling reflective of a leader within a progressive digital business

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