CRM Marketing Manager - West Harrison, United States - Crandall Associates

Crandall Associates

Verified Company

West Harrison, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Crandall Associates is an executive search firm conducting a search for a _
CRM Marketing Manager_ in Westchester County NY (Must work onsite daily).

Responsibilities:

Identify areas for optimization and propose datadriven solutions to enhance campaign outcomes. Identify potential new markets and customer segments.
Partner with stakeholders during the monthly campaign cycle to develop and translate testing strategies into campaign development, adhering to bestinclass direct marketing practices that support statistically significant results.
Develop accurate data specifications and campaign requirements, A/B and multivariant test panels, customer and prospect segmentation that drives optimal performance based KPI's. Manage data file execution and delivery with Unica developers in a way that ensures quality and adherence to schedules
Monitor campaign performance to inform future campaign strategies. Prepare test and campaign results and share with stakeholders. Provide recommendations based on proven results.
Manage planning including annual volumes, response curves and Operating Plans. Assist in budget planning and allocation for marketing initiatives.

Qualifications:

Bachelor's Degree In a related discipline and equivalent work experience.
7+ years direct to consumer Omnichannel marketing experience managing monthly, multi product direct mail and marketing operations with a record of driving results with marketing innovation/growth.
Deep experience in developing data/mailing list selections, multivariant test panels, and the ability to analyze results and turn insights into action.
Experience working with suppliers and schedules.

Pay:
$120, $150,000.00 per year

Benefits: