Jobs
>
Springfield

    Product Brand Manager - Springfield, United States - Bass Pro Shops

    Bass Pro Shops
    Bass Pro Shops Springfield, United States

    2 weeks ago

    Default job background
    Description
    POSITION SUMMARY:

    The Product Brand Manager supporting Kayaks is responsible for product market research including competitive analysis, planning rolling multi-year product and technology road maps, ensuring margin and profit generation for the brands, leading the brand as a unit business unit leader. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product brand vision, and working closely with engineering, marketing, sales and aftermarket to deliver winning brands. The Product Manager's job also includes aligning the product and brand efforts to support WRMG's overall strategy and goals.

    ESSENTIAL FUNCTIONS:
    • Brand Product Planning & Product Development
      • Develop competitive strategy for products solutions to meet revenue and profit goals.
      • Lead and direct ongoing market intelligence activities that yield deep customer insights to support new opportunity identification and business case development.
      • Lead product planning and development activities for a program-based services in collaboration with product development teams.
      • Organizes and directs review of assortment performance and review of competitive pricing.
      • Organizes and direct marketing plans for Proprietary branded products, working with Marketing, Photography, and other teams to execute strategy.
      • Ensure new solutions meet market and business requirements set forth in business cases.
      • Develop revisions of and extensions for existing solutions, including customization of services, new service bundles, and pricing models.
      • Lead and participate in Dealer Council meetings that drive solutions for field, customer opportunities.
      • Seek and develop partnerships and affiliations to enhance marketability of products/brand.
      • Supports Development Team Management:
      • Act as the central Brand Owner for the related cross functional teams to ensure that each team member is aware of the Brand deliverables and timing commitments.
    • Product Life Cycle Management
      • Monitor financial performance of each model within the brand including investment, revenue, and profitability.
      • Analyze and evaluate products/brand market performance and positioning.
      • Benchmark products: styling, performance, quality, durability, price, market share and image.
      • Track and ensure successful launch and sunset strategies.
      • Implement brand strategies and work with the aftermarket teams on new opportunities.
    • Brand Marketing Strategy (Working with Marketing)
      • Work with marketing to set product/brand marketing strategy for the product line. Initiate, recommend, and approve strategies and changes in marketing to maintain and enhance sales and market share.
      • Set and monitor marketing objectives for Sales and Marketing to ensure successful performance.
      • Identify positioning strategies based on market segmentation. Partner with Product Marketing and Sales to ensure proper competitive positioning through the segment.
    • Product/Brand Market Intelligence (Working with Marketing)
      • Solicit and communicate information about market trends, competitive issues and products, customer issues, and sales force needs to product development.
      • Anticipate, monitor, and respond to competitive issues. Oversee development of strategic competitive information for Sales and Campaign Marketing.
      • Serve as a key brand liaison between sales/dealers/end customers.
      • Guide market research and research/focus group activities. Incorporate research findings into positioning and marketing activities.
    • Business Analysis
      • Monitor financials and profitability and implement commercial tactics to ensure revenue and profit goals are achieved.
      • Analyze customer, sales history, market trend, implementation, and sampling data to inform development and marketing plans.
      • Prepare forecasts, internal rates of return, and product-related financial reports.
      • Recommends and implements pricing plans in line with strategy.
    • ALL OTHER DUTIES AS ASSIGNED
    EXPERIENCE/QUALIFICATIONS:
    • Minimum Degree Required: High School Diploma or Equivalent
    • Preferred Degree: Bachelor's Degree in Business, Marketing, Product Development or related field, or equivalent work experience
    • Years of experience: 8-10 years of product brand development experience
    • Comprehensive knowledge of the aluminum boat industry
    KNOWLEDGE, SKILLS, AND ABILITY:
    • Strong financial and business acumen.
    • Strong verbal and written communication and interpersonal skills.
    • Ability to analyze information and make sound and appropriate recommendations and decisions.
    • Strong organizational skills with an attention to detail.
    • Self-motivated and results driven.
    • Works well with all internal organizations and levels.
    • General technical boat knowledge.
    • Ability to effectively manage competing priorities and deliver quality results.
    • Competent with Microsoft Office applications.
    TRAVEL REQUIREMENTS:
    • Light to moderate travel will be required - up to 20-25% during peak periods (trade show seasons).
    PHYSICAL REQUIREMENTS:
    • Regular computer work, and sitting
    • Occasional walking, standing, and lifting up to 50lbs
    INDEPENDENT JUDGEMENT:
    • Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.
    Full Time Benefits Summary:
    Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions
    • Medical
    • Dental
    • Vision
    • Health Savings Account
    • Flexible Spending Account
    • Voluntary benefits
    • 401k Retirement Savings
    • Paid holidays
    • Paid vacation
    • Paid sick time
    • Bass Pro Cares Fund
    • And more
    Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

    Reasonable Accommodations

    Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
    If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at
    White River Marine Group
  • Bass Pro Shops

    Product Brand Manager

    2 weeks ago

    Bass Pro Shops Springfield, United States

    POSITION SUMMARY:The Product Brand Manager supporting Kayaks is responsible for product market research including competitive analysis, planning rolling multi-year product and technology road maps, ensuring margin and profit generation for the brands, leading the brand as a unit ...

  • Bass Pro Inc

    Product Brand Manager

    3 weeks ago

    Bass Pro Inc Springfield, United States

    POSITION SUMMARY: · The Product Brand Manager supporting Kayaks is responsible for product market research including competitive analysis, planning rolling multi-year product and technology road maps, ensuring margin and profit generation for the brands, leading the brand as a u ...

  • Stryker

    Brand Manager, Downstream Marketing

    1 week ago

    Stryker Springfield, United States

    Why join Stryker? · We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine Learn more about our award-winning organization by visiting · Our Brand Manager role is responsible for defining, developing, and implementing ...

  • Jeeter

    Brand Ambassador

    2 weeks ago

    Jeeter Springfield, United States

    **Brand Ambassador** · - DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is _very passionate_ about producing world-class marketing, high quality, innovative products, delivering unprecedented customer ...

  • Moe's

    Assistant Manager

    2 weeks ago

    Moe's Springfield, United States

    **Purpose**: Assist General Manager in overseeing operations of Moe's Southwest Grill restaurant by working with Shift Managers and all team members to ensure outstanding customer service to maximize sales while controlling food, labor, and other operating costs to maximize profi ...

  • MGM Resorts International

    Cocktail Server Commonwealth

    3 weeks ago

    MGM Resorts International Springfield, United States Full time

    **PRIMARY PURPOSE**: · As a **Cocktail Server,** you will be responsible for setting the stage for guest experience with your welcoming smile and service. By understanding their unique stories and needs, you will own their experience to create **WOW** **memories they will carry w ...

  • Soma

    Support Associate

    3 weeks ago

    Soma Springfield, United States

    We are customer obsessed, innovative, and have the best culture in retail. Join our team today · **POSITION OBJECTIVE**: · The Support Associate is responsible for supporting a customer and product-focused sales culture where our core principles are at the forefront of all store ...

  • Soma

    Sales Associate

    3 weeks ago

    Soma Springfield, United States

    We are customer obsessed, innovative, and have the best culture in retail. Join our team today · **POSITION OBJECTIVE**: · The Sales Associate is responsible for supporting Management in in promoting a customer and product-focused sales culture, where our values and guiding princ ...

  • Dennis Group Springfield

    IT Project Manager

    2 weeks ago

    Dennis Group Springfield Springfield, United States

    **Job Summary** · **Responsibilities** · - The project manager's daily responsibilities include aligning projects with business objectives, constructing detailed work plans, managing teams, achieving milestones, and communicating the results to stakeholders. · - Must establish an ...

  • Aspen Dental

    Dentist – DDS

    1 week ago

    Aspen Dental Springfield, United States Full time

    This opening is a lead dentist role, Managing Clinical Director. · At Aspen Dental, we put You first, offering the financial security and job stability that comes with working with a world-class Dental Service Organization (DSO). Our best-in-class learning and development trainin ...

  • Aspen Dental

    Dentist – DDS

    2 weeks ago

    Aspen Dental Springfield, United States Full time

    This opening is a lead dentist role, Managing Clinical Director. · $10000 Sign On Bonus. · At Aspen Dental, we put You first, offering the financial security and job stability that comes with working with a world-class Dental Service Organization (DSO). Our best-in-class learning ...

  • TownePlace Suites Springfield

    Night Laundry Attendant

    2 weeks ago

    TownePlace Suites Springfield Springfield, United States Part time

    Compensation Type: Hourly Highgate Hotels: · Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco ...

  • Aspen Dental

    Dentist – DDS

    2 weeks ago

    Aspen Dental Springfield, United States Full time

    $10000 Sign On Bonus. · At Aspen Dental, we put You first, offering the financial security and job stability that comes with working with a world-class Dental Service Organization (DSO). Our best-in-class learning and development training program, competitive compensation, and fl ...

  • Aspen Dental

    Dentist – DDS

    1 week ago

    Aspen Dental Springfield, United States Full time

    At Aspen Dental, we put You first, offering the financial security and job stability that comes with working with a world-class Dental Service Organization (DSO). Our best-in-class learning and development training program, competitive compensation, and flexible scheduling will h ...

  • Aspen Dental

    Dentist -- DDS/DMD

    2 weeks ago

    Aspen Dental Springfield, United States Full time

    At Aspen Dental, we put You 1st, offering the financial security and job stability that comes with working with a world-class Dental Service Organization (DSO). Our best-in-class learning and development training program, competitive compensation, and flexible scheduling will hel ...

  • Aspen Dental

    Dentist – DDS

    2 weeks ago

    Aspen Dental Springfield, United States Full time

    This opening is for an Associate Dentist. · At Aspen Dental, we put You 1st, offering the financial security and job stability that comes with working with a world-class Dental Service Organization (DSO). Our best-in-class learning and development training program, competitive c ...

  • Big Y Foods, Inc.

    Corporate Meat Category Sales Manager

    3 weeks ago

    Big Y Foods, Inc. Springfield, United States

    **Summary**: This position is responsible for overseeing the entirety of their Meat department at Big Y. · This position will work closely with their team on building ads, digital content, targeted initiatives, procurement, assortment, merchandising tactics and supporting our poi ...

  • City of Springfield, MA

    Deputy Development Officer- Economic Development

    1 week ago

    City of Springfield, MA Springfield, United States

    **Position Purpose/Summary**: · Responsible for implementing the City's economic development policies, projects and plans. This position will oversee three City departments; Zoning, the Springfield Redevelopment Authority, and Economic Development. The position is responsible for ...

  • Marriott Springfield Downtown

    Host Person-restaurant 1

    2 weeks ago

    Marriott Springfield Downtown Springfield, United States

    Job Summary: · The Host is responsible for ensuring the prompt recognition and seating of all guests in outlets as assigned and assists the servers in providing attentive courteous and efficient service to guests throughout their dining experience. He/she is also responsible for ...

  • Curaleaf

    Lead Store Associate

    1 week ago

    Curaleaf Springfield, United States

    Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality ...