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    Digital Marketing Manager - Olympia, United States - McKinley Marketing Partners

    McKinley Marketing Partners
    McKinley Marketing Partners Olympia, United States

    2 weeks ago

    Default job background
    Description
    McKinley Marketing Partner's client is looking for a

    digital marketing manager

    to join their team. The manager will support full-funnel marketing to drive mid-funnel engagement through to membership. This person will support multi-channel marketing strategies highlighting the company's offerings, including products and programs.

    This is a long-term W2 contract. Candidates must be local to the D.C. metro area. Candidates should be able to come into the office once a month and as needed. All McKinley roles include a competitive benefits package.

    ResponsibilitiesDevelop and implement multi-channel marketing strategies for products and programsSupport the direction for copywriting and graphic design workPlan and execute digital marketing initiatives, including sweepstakes and mobile campaignsDevelop SOWs and manage the procurement process to secure approvalManage relationships with third-party vendorsDirect graphic design for marketing programs and promotionsWrite marketing copy for both owned and paid media and create CTAsTrack campaign performance and provide actionable recommendations during presentations and weekly reporting meetings

    RequirementsBachelor's degree or equivalent educationAt least two years experience with digital program and product marketing, specifically with Mobile and/or Games, at an agency or medium/large-sized organizationStrong copywriting skills, including an ability to create effective CTAsExperience developing SOWs and managing the procurement process to secure approvalsStrong performance analysis skills and ability to create recommendations based on those insightsExperience with Adobe platforms preferredProficiency with CMS platforms such as AEM, WordPress, or Drupal

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