- Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
- Minimum of 7 years of progressive sales and marketing management experience in the Floral, Produce, or CPG industry.
- 5 years of experience managing a professional staff across various functions such as Operations and Sales.
- Deep understanding of the grocery, mass-market, and/or home channel.
- Willingness to travel extensively as needed.
- Experience in product management and market development is advantageous.
- Proficiency in deploying and managing ERP/CRM technologies.
- Creative mindset with the ability to challenge conventional thinking and drive innovation.
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Head of Business Development and Marketing - Half Moon Bay, CA, United States - Growers Transplanting Inc
2 weeks ago
Description
As the Head of Business Development and Marketing at Rocket Farms, you'll be at the forefront of our mission to grow a brighter future.
With over 70 years of rich history in the horticulture industry, our journey has been guided by a dedication to innovation, quality, and exceptional customer experiences.
Our commitment to cultivating the industry's highest quality blooming and unique indoor plants, potted culinary herbs, and fresh produce is unmatched.
With decades of experience, we've honed our craft, blending time-honored farming practices with innovative techniques to nurture plants that stand apart.
You'll steer our organization toward its mission and growth objectives, drawing on your business development, relationships, sales, marketing, production planning, and operations expertise.
Your strategic leadership will drive the development and execution of sales and marketing strategies, fostering innovation and agility to optimize business outcomes and enhance customer satisfaction.
We are interested in developing new customers, new channels of distribution, and increasing our brand awareness. Business Development with new customers and new channels of distributionDrive growth and expansion across Rocket Farm's diverse product portfolio, ensuring consistent quality and innovation.
Lead and inspire the sales and marketing teams to drive business growth and achieve ambitious sales goals, including overseeing our retail and wholesale center, and marketing teams.
Direct the creation and implementation of innovative marketing strategies across all Rocket Farms businesses.Collaborate closely with cross-functional partners to develop customized value-added product lines and private label programs that resonate with customers.
Cultivate strong and creative partner relationships with external agencies to support and amplify marketing initiatives.Oversee and optimize the company's online marketing presence and social media outreach efforts to increase brand visibility and engagement.
Together with Sales leadership, establish and manage sales budgets, KPIs, and performance reporting tools to track progress and drive continuous improvement.
Provide accurate sales forecasting and design incentive programs that inspire and motivate the sales team to exceed targets.Develop and coordinate comprehensive sales training programs to equip staff with the skills and knowledge needed to achieve sales objectives.
Recruit, hire, and mentor high-performing sales/business development and marketing professionals to drive team success.Conduct long-term and short-term goal setting for teams and individuals and use data to measure and monitor sales processes, identify issues, and enhance performance.
Drives accountability amongst sales and marketing team.Gather and analyze data related to customers, prospects, and market trends to inform strategic decision-making and identify growth opportunities.
Monitor customer, market, and competitor activity to stay abreast of industry trends and provide valuable insights to the management team.
Cultivate and manage key customer relationships, actively supporting the closing of strategic opportunities to drive business success.Requirements:
Final compensation offered will be based on including but not limited to experience, relevant education, qualifications, skills, organizational needs, and performance.
Joining our team means you'll have access to an array of enticing perks, including Medical, Dental, and Vision Insurance to keep you in top health.
Our 401K retirement matching program ensures a secure financial future, while our Employee Assistance Program offers valuable resources for personal and professional support.
Additionally, we provide Flexible Spending Accounts to empower you with flexibility in managing your expenses.
