- Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
- Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
- Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
- Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
- Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing
- Serve as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
- Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
- Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
- Maintain a thorough knowledge of Company's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
- Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
- Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
- Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
- Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
- Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
- Mentor lower level team members
- Perform other duties as assigned
- Experience in leading large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
- Significant experience in client management, project leadership, and execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
- Experience in leading, shaping, and developing go-to-market plans that drive results toward business priorities and goals
- Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
- Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems
- Working knowledge of financial and marketing industry trends, products, and services
- Significant experience with PCs and related software packages as well as learning different collaboration and product management tools
- Desired - Product Owner Certification or equivalent training/experience
- Desired - Working knowledge of Company's products, services, programs, policies, procedures and systems to launch and drive campaigns
- Desired - Working knowledge of Company's functions, philosophy, operations and organizational objectives
- Effective verbal, written, and interpersonal communication skills
- Effective organizational, planning, and time management skills
- Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
- No 3rd Party Recruiters please.
-
Product Owner
2 weeks ago
Crimson Technologies Gauley Bridge, WV, United States Freelance**Your role**: · - Serve as the primary liaison between teams and clients · - Coordinate and communicate within the team and with clients · - Responsible for balancing scope, objectives, and timelines to prioritize the backlog · - Develop a roadmap outlining your vision, prioriti ...
-
Manager, Digital Product Owner
1 week ago
Greystar Worldwide, LLC Charleston, United StatesThe Product Owner is responsible for owning digital product workstream focused on property management within a multi-year strategic transformation of the core business model which includes developing new digital tools to improve the digital customer experience and the overall cus ...
-
Maintenance Manager
2 days ago
Peacock Properties LLC Charlestown, United States**Benefits**: · - 401(k) · - Dental insurance · - Health insurance · - Vision insurance · **_MAINTENANCE MANAGER_** · **_Core responsibilities to include:_** · - Periodically visit properties to inspect and identify immediate and future maintenance needs and routinely compile fin ...
-
Balance accountant
6 days ago
Phoenix Industries North Charleston, United StatesWe are a dynamic and growing owner-managed production company with a focus on the automotive industry and part of a successful medium-sized corporate group. As a medium-sized company, we have been active since 2001 and currently employ more than 500 employees at our two locations ...
-
Entry-level Customer Service Consultant
2 weeks ago
Eclipse Technologies Elkview, WV, United States FreelanceRanger has been one of the leading European companies for personal customer consulting in direct sales for 30 years. Our product partners trust us with parts of their sales. Ranger stands for a high level of quality and sets high standards as a dynamic and innovative company. · * ...
-
Baking and Pastry Production
2 days ago
FIG Charleston, United States Full timeEstablished award-winning restaurant group in Charleston, SC is interviewing for a range of culinary team positions at its flagship restaurant - FIG. Compensation starts at $20+ (BOE). FIG's Baking and Pastry Production position includes all morning baking, pastry production and ...
-
ETL Developer
5 days ago
Apex Systems Virginia, United States6 month contract possibility to extend · Description: To design, develop, implement and maintain new IT solutions, or changes/enhancements to existing solutions that align with business initiatives and corporate strategies. This role will work with product owners and multiple int ...
-
General Manager
5 days ago
SERVPRO® Team Bowen Charleston, United StatesSERVPRO of Downtown Charleston and Mount Pleasant General Manager · Do you want to be a leader in a great company? · Then do not miss your chance to join our franchise as the new General Manager. In this position, you will be making a difference each and every day. We have a sinc ...
-
Maternal Fetal Medicine
4 days ago
ETS OBGYN Charleston, United StatesJob Description · Job DescriptionConsultative Call Only Highly Competitive Compensation 7 Weeks Paid-Time Off Relocation/Sign-On Bonus/Fellowship Stipend · Full time MFM position in Charleston, WV, with a regional health system. This is an employed position where an MFM Physician ...
-
Senior Software QA Engineer
1 week ago
Brookfield Properties Charleston, United StatesWork with product owners and developers to develop acceptance criteria and test plans for future development work. Collaborate with Technology team and business units to track, prioritize, and status of defects. Development and management of test cas QA, Software, Engineer, Senio ...
-
Reproductive Endocrinology and Infertility
1 week ago
ETS OBGYN Charleston, United StatesJob Description · Job DescriptionPartnership Opportunity Open to 4-Day Work Week Sign-on Bonus Relocation Assistance · Full-time Reproductive Endocrinology and Infertility Physician position in Charleston, SC, with an established medical group. This is an position where an REI Ph ...
-
Crane Operator
1 week ago
The Heico Companies Charleston, United StatesJob Description SJ Hamill's mission is to build an efficient, smart, and above all safe construction business.We focus on controlled, steady growth while building high quality, lasting structures for the communities and owners they serve. PRIMARY RESPONSIBILITIES Must be certifie ...
-
Project Engineer
1 week ago
The Heico Companies Charleston, United StatesJob Description · Are you looking for an opportunity to move your career forward with a growing industry leader? Join our team SJ Hamill Construction is a heavy civil and marine construction company located in Charleston, South Carolina. Our mission is to build an efficient, smar ...
-
Night Auditor
4 days ago
Hilton Charleston, United States Full timeA Night Auditor is responsible for overseeing the auditing, posting and balancing of daily financial transactions to support the hotel's continuing effort to deliver outstanding guest service and financial profitability. · What will I be doing? · As Night Auditor, you would be re ...
-
Area Sales Manager
3 days ago
Ergon Asphalt and Emulsions, Inc Charleston, United StatesArea Sales Manager - NorthEastErgonArmor, a division of Ergon Asphalt and Emulsions, Inc.ErgonArmor is a member of the Ergon family of companies. ErgonArmor protects steel and concrete structures from the damaging and costly effects of chemical and abrasion attack and corrosion. ...
-
Night Auditor
6 days ago
Hilton Charleston, United States Part timeA Night Auditor is responsible for overseeing the auditing, posting and balancing of daily financial transactions to support the hotel's continuing effort to deliver outstanding guest service and financial profitability. · What will I be doing? · As Night Auditor, you would be re ...
-
Project Manager
1 week ago
Faulconer Construction Virginia, United StatesResponsibilities · Reporting directly to the Area Manager, the Project Manager is responsible for executing assigned projects from the Handoff Meeting through the final project completion. The Project Manager shall be responsible for keeping projects safe, on time, and on budget ...
-
Strategic Partnership Executive
1 week ago
Ceterus Charleston, United StatesFull Time - Remote · Charleston, SC · About Ceterus · At Ceterus, we help franchise small business owners optimize their financial performance and reporting. We deliver timely and accurate monthly financial statements through our outsourced bookkeeping and accounting services ...
-
MEP Coordinator
5 days ago
Fusion Cell Virginia, United StatesJob Title: MEP Technical Coordinator - HVAC and Control Systems (MEP) · Type of Employment: This is a contract position for the first 12 months with the potential to extend the contract or convert to a W-2 permanent employee. · Schedule: Candidate will work 3 weeks on-site and 1 ...
-
Community Manager
1 week ago
Greystar Worldwide, LLC Charleston, United StatesManages the day-to-day operations of an assigned property including managing the team members, daily activities, and resources of the property to achieve established budgeted financial and operational goals, and ensures that the operation of the property complies with Company pol ...
Marketing Product Owner - Virginia, United States - Mediabarn
1 week ago
Description
Serve as a marketing product owner (Marketing product lead).Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.
Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.
Build cross-functional relationships and expertise in the Company's brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
ResponsibilitiesRequirements
US Citizens, Green Card Holders, TN Visa, Green Card EAD's. Candidates cannot be on a sponsored work Visa.