GA4 + GTM
1 month ago

Job summary
We need an experienced analytics/tracking specialist to diagnose and fully fix purchase + upsell conversion tracking for a WooCommerce funnel that uses FunnelKit checkout + post-purchase upsells/downsells.- Pageviews are tracking but purchases/upsells are inconsistent or not showing in GA4 and are not being recorded reliably in Taboola.
- We use GTM Web and a Server-Side GTM container hosted on Stape, and we pass click IDs and attribution parameters via first-party cookies.
- The solution should be able to register purchases and upsells if the customer exits the funnel without reaching the Thank You page.
Job description
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