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Marquand

    Marketing Coordinator - Indianapolis, United States - Safety Management Group of IN Inc

    Safety Management Group of IN Inc
    Safety Management Group of IN Inc Indianapolis, United States

    1 month ago

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    Description

    Safety Management Group (SMG) is a nationally recognized provider of workplace environmental, health, and safety (EHS) services in the utilities, healthcare, pharmaceutical, manufacturing, and construction industries. We offer a comprehensive benefits package including Medical, Dental, Vision, Flexible Spending, 401k with employer matching, paid holidays, Life and Disability Insurance, an annual training budget, and additional supplemental products.

    SMG's marketing team is expanding We are seeking a creative and detail-oriented Marketing Coordinator to enhance our brand presence by developing marketing assets that will contribute to increased engagement, brand visibility, and the overall success of marketing campaigns.

    This position will work closely with our marketing team on activities related to social media, graphic design, trade shows, collateral development, and other functions that support the company. The position will be based out of our Indianapolis office with the flexibility to work remotely 1-2 days each week. This position does not offer relocation assistance.

    Overview of Job Responsibilities

    Social Media

    • Develop and manage content for social media platforms that will increase brand awareness and engagement
    • Monitor social media channels, respond to comments, and analyze performance metrics
    • Transform digital content from any source into impactful social media posts
    • Assist internal departments and external partners in promoting programs and initiatives through social media content
    • Adhere to a social media strategy that ensures consistent style guides and supports initiatives
    • Stay up-to-date on social media trends and algorithm changes to continuously improve ranking and online presence
    Graphic Design/Content Creation
    • Design visually compelling materials, including web graphics, marketing collateral, social media graphics, ads, video graphics, and more
    • Manage logo usage and communicate brand guidelines as needed
    • Ensure brand consistency, proper grammar, punctuation, and formatting across all design elements
    • Support the marketing team in writing engaging and informative blogs and articles that align with the company's marketing strategy and target audience
    • Follow SEO best practices that enhance discoverability
    • Collaborate with internal teams and subject matter experts to gather insight for content creation
    Additional Marketing Support
    • Organize and maintain company photo/video/collateral database
    • Support as needed in the planning, coordination, and execution of trade shows and events; some off-site
    • Assist in procurement and fulfillment of promotional items for internal teams, trade shows, and events
    • Other duties as assigned
    Requirements

    Education and Experience
    • Interested candidates are invited to submit a cover letter and portfolio showcasing their skills and accomplishments as a key component of the application process
    • Bachelor's degree in marketing, communications, or equivalent
    • 2-5 years of experience in a similar marketing or graphic design role (bonus if within the construction, manufacturing, or other B2B service industry)
    • Extensive experience in current best practices on LinkedIn, YouTube, Facebook, and Instagram
    • WordPress knowledge is a plus
    • Trello or other project management platform knowledge is a plus
    • Google Analytics/G4 experience (min. two years)
    • Mac products such as Pages, Numbers, Keynote; or Microsoft equivalent
    • Adobe product experience preferred (InDesign, Photoshop, Illustrator, Premier Pro); or Canva at a minimum
    • Excellent communication and interpersonal skills; a collaborative team player who can work independently
    • Detail-oriented with exceptional organizational and project management skills
    • Able to work within tight deadlines
    • Keen eye for aesthetics
    • Enjoys rising to new challenges and can handle multiple priorities simultaneously
    • Emotionally intelligent, mature, honest, and ethical
    Physical Demands of the job may include
    • Prolonged periods sitting at a desk and working on a computer
    • Manual dexterity is needed for typing and other repetitive tasks
    • Must be able to speak in an accurate and detailed manner on the phone or in person
    • Must be able to lift at least 50lbs
    Join an elite group of Professionals

    SMG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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