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Marketing Specialist - San Marcos, United States - TrueCare™
Description
TrueCare3 days ago
Regular
Administration
$25.04 To 34.47 Hourly
CALLING ALL SOCIAL MEDIA MARKETING SPECIALISTS Do you have verifiable experience in social media marketing? Are you looking for an opportunity that allows you to expand your marketing skill set and gives you the FREEDOM to create, interact and GROW?
TrueCare is hiring for a Marketing Specialist to support our Marketing and Communications team in San Marcos, CA
The Marketing Specialist works under the direction of the Director of Marketing and Communications, and is responsible for coordinating, executing, tracking, and analyzing internal and external marketing, promotions, and social media initiatives, patient-facing communications, and intentional activities designed to engage patients and the community, and support strategic organizational goals as well as support cross functional collaboration across the organization.
Duties include but are not limited to:
Develop creative content with an attention to detail to be used patient and community facing content such as, but not limited to; all social media channels, promotional campaigns, blogs, web pages, press releases, patient emails, video scripting, internal communications, print advertising, digital ads, flyers for patients, newsletters, and other projects as assigned.
Proactively seek out patient, community, and promotional content opportunities such as patient stories and testimonials, employee stories, new services, new innovations, health topics, etc., throughout the organization and communities served.
Design and implement testing strategies to understand patient behavior and provide analytical insights to help develop and plan creative and effective social media, marketing and promotions campaigns or other patient and community focused initiatives.
Analyze, develop reports, and present on the campaign results with recommendations for future strategy.Create, maintain, and distribute monthly data reports showing achievement of critical metrics regarding current patients, new patients, content creation, website traffic, and other KPIs.
Execute marketing and communications plans, programs, or other initiatives assigned.Work independently as well as collaboratively with team members, vendors, and other stakeholders to ensure projects are executed on time.
Frequently assesses and reprioritize workload with proactive updates to management and demonstrate effective problem-solving skills as needed.Develop, execute, and manage the content strategy, and online engagement, across all social media channels such as Facebook, Twitter, YouTube, Instagram, and other social forums, as necessary with the goal to increase overall patient and new patient engagement and growth of TrueCare's social media channels.
Produce and edit videos, photos, live feeds, and other options as directed.Represent the department on committees such as health fairs, clinical initiatives, events, etc.
Ability to work outside of traditional working hours and travel to other locations such as offsite events and other clinic locations.
Maintains the organization's brand and acts as brand ambassador. Enforces key messaging across all channels such as website, print materials, collaterals, newsletters, social media, online, and other outlets.Manage and ensure brand standards are maintained both internally and externally. This includes collaborating with vendors to get quotes and assist in coordinating installation and delivery of branded materials.
Collaborate with internal providers and other organizational experts to identify and coordinate speakers and writers for media pitch opportunities.
Connect and collaborate with media contacts with the goal of securing coverage, as assigned.
Proactively keeps up to date on such as industry trends, news, marketing trends, and other relevant information.
You'll be considered qualified if:
Bachelor's degree in marketing, communications, or related field.
At least two (2) years of professional marketing experience.
At least one (1) year of healthcare experience.
Solid writing and proofreading skills.
Working knowledge of market research, surveys, and data analytics.
Availability to travel and/or work occasionally outside of normal shifts (e.g., 8am to 5pm).
Computer proficiency with such as, but not limited to; social media applications, Adobe Creative Cloud, WordPress Websites, and Microsoft Office Suite, including Outlook, Word, Excel, Publisher and PowerPoint.
Licenses Required:
Valid California Driver's License and a clean driving record
Benefits include:
Low-Cost Health, Dental and Vision Benefits
403B w. 3% Match after 1 Year of Service
3 Weeks Paid Time Off
10 Paid Holidays
Tuition Reimbursement
Please submit your updated resume for IMMEDIATE consideration. We can't wait to hear from you
Employment is contingent upon having an annual COVID-19 vaccination, or use of a mask from November 1st- March 31st of every year.
TrueCare is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state, or local law.
Our goal is to promote and ensure authentic inclusion, belonging and support for all team members recruited or employed here.
Visit to learn moreHealth Inside. Welcome in
Salud Adentro. Bienvenido
In the spirit of pay transparency, we are excited to share the base salary range for this position.
If you are hired at TrueCare, your final base salary (within the pay range), will be determined based on factors such as education, knowledge, skills, and experience.
In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members when determining any final offer.
Please keep in mind that the range mentioned above is the full base salary range for the role.Hiring at the maximum of the range would not be typical to allow for future and continued salary growth. We also offer generous benefits and retirement plans.
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