- Assist in the planning and execution of marketing campaigns, including email marketing, social media, direct outreach, and content creation.
- Lead Generation: coordinate follow up sales related activities, including emails, calls, and meetings, to nurture leads and move them through the sales funnel.
- Collaborate with the sales team to implement effective sales tactics to achieve revenue targets.
- Support the sales team and Managing Director North America in attending key industry events, conferences, and seminars. Frequent travel to these events within the US is expected.
- Provide administrative assistance to the US Managing Director and sales team, including scheduling meetings, managing calendars, and organizing travel arrangements.
- Assist in the preparation of sales presentations and proposal documents.
- Coordinate the company's participation in key industry events, including trade shows, conferences, and seminars.
- Prepare marketing materials, promotional giveaways, and booth logistics for industry events to enhance brand visibility and generate leads.
- Maintain accurate records of sales activities, prospect interactions, and pipeline status using our CRM system.
- Generate reports and analytics on sales performance and pipeline to support strategic decision-making.
- Conduct market research to identify new opportunities and new channels to market such as industry events.
- Facilitate collaboration between Acquis teams in the US, UK and EU, scheduling regular meetings with relevant departments and ensuring appropriate and timely information distribution.
- Previous marketing experience, preferably gained in financial services and / or a b2b environment.
- Experience and knowledge of professional marketing processes.
- Excellent verbal and written communication skills.
- Ability to work independently, strong time management and organizational skills.
- Proficient in Microsoft Office.
- Proactive, with the ability to generate ideas and think creatively with a solution-oriented approach.
- Strong internal and external stakeholder & relationship management skills.
- Must be willing to travel frequently within the US to support the sales team by attending industry events.
- Must be willing to be flexible in terms of working hours to assist with servicing varied time zones in the US.
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Marketing/Sales Coordinator - Conshohocken, United States - NSM Insurance
Description
Overview:
Established in 2009, Acquis has been providing insurance products and services to the European finance and leasing industry for over a decade. Our in-depth knowledge of the equipment finance market helps us build long term relationships with our clients which deliver sustainable results and has allowed us to become a market leader in speciality insurance.
Working at Acquis provides an opportunity to join a dynamic and inclusive working environment which is focused on continuous improvement. We currently operate across Europe in 16 different countries; our richly diverse team originates from a whole host of different countries, and, between them, our colleagues speak 18 different languages, and we take every opportunity to celebrate our diverse backgrounds and cultures. Acquis main administration centres are in the UK and the Netherlands.
In May 2023 Acquis was acquired by NSM Insurance Group, a global specialty insurance provider with more than $1.6 billion in premium across 25+ specialty insurance programs and brands around the world. Named a Philadelphia Inquirer Top Workplace based on employee feedback, the company has been exclusively focused on building successful insurance programs since 1990 and continually seeks new opportunities to grow and expand through strategic mergers and acquisitions.
The acquisition has signalled a new phase in Acquis growth plans. Alongside continuing expansion in existing and new territories, Acquis is launching its specialist insurance services into the US equipment finance and leasing market.
To help launch Acquis North America we are looking for a team of ambitious and proactive individuals to set up and scale our new operation. It is an extremely exciting time to join Acquis as we pursue our growth strategy, and our current and future success is dependent on our most valuable resource, our people.
Overview of position-
The Marketing/Sales Coordinator is a key role in our current growth phase with the aim of enhancing sales pipeline management, nurturing prospect relationships, providing sustained focus on new customer acquisition activities and driving marketing efforts; ultimately contributing to revenue growth and market expansion.
The role will report into the Marketing Director (UK based) but will work closely with Business Development Managers in the US.
**This is a hybrid role- 2-3 days onsite in Conshohocken, PA Home Office.
Responsibilities:
