- the initiative to increase Brand Awareness for Home Building Group as one of the largest and best single-family home providers in the country; ensure brand initiatives support HBG and Claytons image.
- and implement the brand strategy for all HBG marketing and branding campaigns, guide support staff to assist with all activities.
- as gatekeeper for all branding pieces throughout the Home Building Group, especially for home building and supply facilities.
- Clayton Built brand into the desired brand choice for Manufactured housing customers.
- with enterprise marketing teams as well as site-built marketing teams to promote Home Building Groups brand and marketing strategies. Develop team members to participate and support.
- the process for the digital development team to create website platform for multiple business locations.
- brand performance, competitiveness, and product trends in the marketplace and recommend strategies for brand based on research and analysis.
- brand development and initiatives to promote product awareness and product sales; create roadmap for products.
- the process to determine the weaknesses in marketing tactics and areas to be modified.
- closely with product marketing, design team and support staff to develop brand and marketing strategies for products to be used across Home Building Group.
- with support staff and external vendors to develop and execute marketing strategies.
- manage and execute both B2B marketing content and B2C marketing content, independently and with support staff.
- with home building facility leads to consult on marketing for their products, services and digital landscapes; advise facility leads on best practice; and ensure campaigns align with HBGs overall brand strategy.
- innovative marketing and branding tactics to position the Home Building Group as a leader in the industry.
- content series and pieces for Home Building Group website.
- closely with the Director of Marketing & Communications to develop annual brand and marketing strategy and plans.
- to provide marketing and brand analytics and reports to Director of Marketing & Communications.
- strategies that reach business partners (B2B) and customers (B2C) across multiple channels.
- & create content for digital channels reaching B2C audiences: Email, Digital Advertising, Websites.
- & pitch new marketing ideas and campaigns to the marketing and communications team.
- responsibilities as assigned.
- degree in marketing, graphic design, communications, journalism, or related field of study required
- of 5 years related experience required.
- in Adobe Creative Suite including Photoshop Illustrator and In Design
- creative writing experience and AP style formatting and editing required
- written and verbal communication skills
- experience work on brand campaigns
- with social media, email marketing platforms and UI/UX on digital platforms required
- shooting and editing video content preferred
- with B2B and B2C storytelling
- relationship building skills for internal stakeholders and external contacts
- experience in developing impactful marketing content
- attention to detail, strong organizational ability
- to work under pressure amid distractions and interruptions
- in building and guiding teams
- and strategy-driven thought process
- be able to consistently operate a computer and other office productivity machinery such as telephone, calculator, copy machine, computer printer, etc.
- be able to communicate with others via phone, email, and in person. Must be able to exchange accurate information with others.
- works in an indoor, temperature-controlled, sealed-window office environment.
- primarily involves sitting / standing.
- travel up to 25% of time.
- team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.
- part of Claytons commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
- is proud to have earned spots on the following Forbes lists: Americas Best Employers, Americas Best Employers by State, Best Employers for Diversity, Best Employers for Women.
- Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.
-
Marketing Campaign Manager
3 weeks ago
Epic Nine Maryville, United StatesEpic Nine is seeking a dynamic and skilled Marketing Campaign Manager to join our team. This role requires a professional with a strong understanding of marketing tactics, the ability to develop and implement strategic marketing plans, and the expertise to lead a team to successf ...
-
Brand Marketing Manager
3 weeks ago
Clayton Maryville, United StatesPosition Summary: The Home Building Group Brand Marketing Manager will lead and execute, independently and with support staff, the marketing campaigns/projects that progress the brand growth for Home Building Group and Clayton Built brands. This position and team will manage the ...
-
Brand Marketing Manager
2 weeks ago
Clayton Homes Maryville, United StatesClayton Homes, a Berkshire Hathaway company and the nation's leading housing provider, is a vertically integrated housing company that builds, sells, and insures affordable housing. Our commitment to creating a World Class Customer Experience is unparalleled in the housing indust ...
-
Marketing Campaign Manager
1 week ago
Epic Nine Maryville, United StatesEpic Nine is seeking a dynamic and skilled Marketing Campaign Manager to join our team. This role requires a professional with a strong understanding of marketing tactics, the ability to develop and implement strategic marketing plans, and the expertise to lead a team to successf ...
-
Brand Marketing Manager
1 week ago
Clayton Holdings Maryville, United StatesPosition Summary: · The Home Building Group Brand Marketing Manager will lead and execute, independently and with support staff, the marketing campaigns/projects that progress the brand growth for Home Building Group and Clayton Built brands. This position and team will manage t ...
-
Market Manager Assistant
1 week ago
Eclipse Enterprises Loudon, United StatesLocation: 87724 Ottobeuren | Contract type: Full-time, permanent | Job ID: 834282 · What you will be doing with us: · You want to take on responsibility as a leader? Then become the right hand of our store management in all tasks and even take on the role of substitute if necessa ...
-
Marketing Manager
1 week ago
PrepWizard Knoxville, United StatesCompany Description · PrepWizard is a rapidly growing B2B company looking for its first dedicated Marketing Manager to spearhead our B2B marketing efforts and strengthen our brand presence. This is a unique opportunity to join a smaller team, make a significant impact, and grow y ...
-
Marketing Manager
1 week ago
PrepWizard Knoxville, United StatesCompany Description · PrepWizard is a rapidly growing B2B company looking for its first dedicated Marketing Manager to spearhead our B2B marketing efforts and strengthen our brand presence. This is a unique opportunity to join a smaller team, make a significant impact, and grow y ...
-
Marketing Manager
2 days ago
Tennessee Water & Air Technology Knoxville, United StatesCompany Description · Tennessee Water & Air Technology has been providing experience, quality, and service for over 40 years. We offer a full selection of Aerus ActivePure Filtration and Maytag Water Treatment Systems, making us a trusted source for quality water and air solution ...
-
Marketing Cloud Manager
2 weeks ago
InsideHigherEd Knoxville, United States Administrative Jobs ,Marketing Cloud Manager - Office of the Provost · Communications and Marketing Professional 3 (MR11) · Description: The University of Tennessee, Knoxville, seeks applications and nominations for the position of Marketing Cloud Manager. This position oversees marketing operations ...
-
Digital Marketing Manager
1 week ago
StaffSource Knoxville, United StatesJob Description · Job Description · We are looking for a Digital Marketing Manager (No C2C) (Remote) to join our team You will be responsible for overseeing marketing policies and programs, as well as identify areas of improvement to increase brand awareness. · Responsibilities ...
-
Brand Marketing Manager
3 weeks ago
Pilot Company Knoxville, United StatesJob Description · Job DescriptionCompany Description · Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as ...
-
Brand Marketing Manager
3 weeks ago
Pilot Travel Centers LLC Knoxville, United StatesCompany Description. Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a to Marketing Manager, Energy, Ma ...
-
Direct Market Manager
2 weeks ago
ThinkTank LLC Knoxville, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Tennessee - Knoxville. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling n ...
-
Content Marketing Manager
18 hours ago
Red Stag Fulfillment Knoxville, United StatesJob Description · Job DescriptionContent Marketing ManagerThere are tons of great writers out there. Lots of great editors and marketing leaders, too. Occasionally, you might meet someone who can do all three. Even rarer is the person who is also an organized, hard-driving projec ...
-
In House Marketing Manager
4 weeks ago
Howtoecommerce Sevierville, United Statesnt without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , including the title and location of the position for which you are apply ...
-
Urban Retail Properties Maryville, United StatesTitle: Specialty Leasing Sales and Marketing Representative · Urban Retail Properties, LLC, has an immediate opening for a full-time Specialty Leasing Sales and Marketing Representative. The position oversees the short-term leasing activities (RMU's, kiosks, vending & in-lines) a ...
-
Trade Marketing Specialist
4 days ago
Smith & Wesson Maryville, United States Full timeFT / PT Full-timeDescription Position Overview: · This position is responsible for implementing Smith & Wesson's retail marketing strategy. The Trade Marketing Specialist assumes a crucial role in independently implementing and driving retail marketing programs. The ideal employe ...
-
Urban Retail Properties Maryville, United StatesTitle: Specialty Leasing Sales and Marketing Representative · Urban Retail Properties, LLC, has an immediate opening for a full-time Specialty Leasing Sales and Marketing Representative. The position oversees the short-term leasing activities (RMU's, kiosks, vending & in-lines) a ...
-
Admin Assistant/Customer Support
3 weeks ago
Epic Nine Maryville, United StatesEpic Nine is looking for a driven professional to join our team as an office assistant and customer support specialist. They need to be attentive to the in-office experience of clients, be familiar with Google Workspace apps and Wordpress, and have a warm and welcoming in-person ...
Brand Marketing Manager - Maryville, United States - Clayton Holdings
Description
Position Summary: The Home Building Group Brand Marketing Manager will lead and execute, independently and with support staff, the marketing campaigns/projects that progress the brand growth for Home Building Group and Clayton Built brands. This position and team will manage the brand strategy and guide the production and implementation of multi-purpose content, while working closely with the home building facilities, for internal and external audiences. The Brand Marketing Manager will guide the activities to influence and implement a long-term brand strategy for the Home Building Group to position the company as one of the largest single-family home builders in the United States.
Duties / Responsibilities:
Qualifications:
Physical Demands:
Travel Requirements:
Why Clayton?
Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
