- Serves as core leader on advanced mapping program to drive clear and specific priorities for product enhancements by capturing customer feedback and working with other internal functional groups.
- Leverages marketing capabilities (market understanding, market segmentation, product positioning, message development, channel identification, tactic creation, etc.) to meet business objectives.
- Identifies opportunities for global expansion, leveraging cross-functional teams to achieve goals.
- Proposes the allocation of resources to assist in managing a products' life cycle from commercialization through retirement by assessing needs and objectives.
- Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
- Develops global relationships and builds credibility/influence with internal cross-functional stakeholders across multiple countries/regions.
- Support global initiatives through clinical data dissemination, education, resources, and collateral creation.
- Anticipates global competitive activities, monitors competitive pipelines, and strategically responds to competitive initiatives and marketing campaigns.
- Serve as key liaison with external partners, collaborating in the creation of new marketing tools, sales/physician training, and evidence strategies.
- Contributes toward the development of an annual departmental budget by understanding future needs, current objectives, and budget guidelines.
- Represents the company and its products when supporting industry events; visits customers to solicit feedback on company products and services.
- Bachelor's degree
- 5+ years of work experience in product marketing or a related role
- Medical device, electrophysiology, and/or mapping experience
- Ability to travel domestically and internationally, up to 20% travel
- Bachelor's degree in Engineering, Science, or Healthcare/Biomedical
- Advanced degree (Masters, MBA)
- Experience creating impactful marketing and product launch plans
- Experience working globally across multiple countries/regions
- Action-oriented and strategic, with an ability to collaborate with a wide array of internal/external stakeholders
- Excellent communication and interpersonal skills
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Senior Global Product Manager, EP Mapping - Cambridge, United States - Boston Scientific
Description
Additional Locations: US-MA-Boston; US-MA-MarlboroughDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.
About the role:
This Senior Global Product Manager is responsible for developing and driving key marketing and business objectives for Boston Scientific's Electrophysiology (EP) Mapping System Product Portfolio, with a focus on global product marketing strategy, marketing excellence, and ensuring a world-class customer experience today while guiding the product lifecycle strategy to deliver global growth.
This includes involvement in developing and implementing marketing initiatives, driving the launch of multiple products globally, evolving the portfolio, seeking new solutions, and championing global commercial execution to ensure achievement of ambitious growth targets. The person in this role will achieve their goals working through their team and in direct collaboration with key functions, regions, and countries. This person is an experienced marketer of highly technical and clinical products and demonstrates strength in customer focus, franchise management, product launch execution, commercialization, and business acumen.
This is a hybrid opportunity, based out of our Waltham, MA facility.
Your responsibilities will include:
Requisition ID: 579731
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you