Associate Director, Media Planning - Columbia, United States - True Media

True Media Columbia, United States

2 weeks ago

Description

Open position in all True Media office locations including Kansas City, MO, Columbia, MO, St.

Louis MO, and Minneapolis, MN; Hybrid work schedule:
in office/remote.

As an Associate Director, Media Planning you are an important part of creating the most appropriate media plans for your client to achieve their business goals.

You are responsible for helping to strategize, produce, and make sense of the key media, consumer, and market intelligence required for your client's media plan.

You have a passion for brands, media, and ideas, and within the team, you are considered a go-to person on the latest news and innovations going on in media.

You spend time with media partners understanding their offerings in detail, and are up to speed on all the intricate tactics available to brands today – from new platforms to new targeting opportunities.

You are an important part of the idea design and the development of the media architecture and tactics.

In this role, you will develop, recommend, execute, and evaluate media plans from inception to completion.

The Associate Director, Media Planning should be able to work independently once given project parameters, goals, and budgets to develop a sound recommendation with a clear rationale.

The Associate Director, Media Planning will oversee Media Planners and ensure processes are being followed and all client media buys are delivered.

Other responsibilities may include the development of relevant industry POVs and content creation based on media value to our agency or clients, and participation in new business.

In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus:
Disciplined Business Leader
Decisive and insightful in the ability to form media strategies that meet client objectives
Demonstrates thorough understanding of client businesses and how to achieve results
Understands client objectives, resources, and pros/cons of approaches to address them
Fulfills role on team seamlessly, working and managing with urgency
Demonstrates initiative to learn business planning from supervisors
Media Innovator
Applies new and innovative strategies in the media to client business
Proactively seeks to redefine the status quo with media partners and clients
Leverages insights regarding target consumer and media's role in communications
Teaches media concepts, application, and Media philosophy to direct reports
Is intimately involved in creating the measurement strategy and helps in ensuring the media plans are created in line with the measurement plan
Demonstrates initiative to learn systems and resources of department and agency
Team Player
Effectively manages internal relationships in and across departments
Effectively manages a team to ensure work is high quality and on time
Develops positive working relationships with outside vendors
Maintains a professional, can-do attitude at all times
Demonstrates initiative and ability to lead projects
Fosters trust among supervisors and ability to take on more responsibility
Maintains effective communication, responding quickly and accurately
Contributes to a positive departmental and agency culture
Essential Duties and Responsibilities

(Other duties may be assigned)
Client
Contributor to impactful media plan development to meet client needs and deliver communications idea
Lead and Maintain key client relationships and accounts.

Responsible for key checkpoints in all clients reporting to them:

Media Brief, Research/Audience Analysis; Measurement Strategy, and Channel Strategy and supporting in the communication with tactical plan transition with the Activation team.

Assist with contracts and budgets in coordination with the VP, Client Development.
Successfully Onboard new clients to ensure that media campaigns align with marketing objectives and set KPIs.

Manage workflow, deadlines, creative partners, account liaisons, and other external teams to ensure client needs are met, and involvement with Client Satisfaction survey.

Analyze and provide clients with research data and media/marketing information
Internal
Provide media and audience intelligence and data inputs through the application of syndicated tools for media goal-setting and decision-making
Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, social, video, gaming, search) or traditional channels
Provide guidance to planners and associates on day-to-day functions
Lead and assist in the training of planners and associates
Provide channel selection recommendations and justification designed to deliver on client KPI's using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
Participate in the development of the RFPs
Continually vet out real-time opportunities to ensure our clients remain competitive
Evaluate partner proposals, negotiate plan details, develop plan, and ultimately present plan recommendations to internal stakeholders and clients
Identify and present new and emerging partners and opportunities in the marketplace
Manage all partner-specific budget allocation, optimization, media partnership programs, and added value details
Supervisory Responsibilities
Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications -

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
8+ years in planning roles in paid media, publisher/vendor, or communications discipline (digital, content). including effective supervisory experience.
8+ years of experience in a digital media planning position at an advertising/media agency

History of effective management of both direct reports and indirect reports contributing to assigned client portfolio, as well as high-level management of account and client management and relationship building as well as understanding and translating business goals into media measurement and channel strategy.

Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
Excellent written, verbal communication and presentation skills
Strong time-management and organizational skills
Experience analyzing data and market research
Experience delegating assignments to junior staff

Education:
Bachelor degree in related field or equivalent experience
Total Perks Package
The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 3 days in the office, 2 days working from home
Fun and collaborative work environment
Casual dress code

Philanthropy:
True Giving (Includes volunteer time and 100% company match for employee donations to agency charity)
Insurance Coverage (medical, dental, vision, life, and disability)

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