Director of Marketing Analytics - Acton, United States - THE PAPER STORE

THE PAPER STORE
THE PAPER STORE
Verified Company
Acton, United States

1 month ago

Mark Lane

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Mark Lane

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Description

Director of Marketing Analytics
The Paper Store is committed to being the premiere destination for all our customers' gift-giving needs.


Our mission is to share our passion for The Paper Store with each customer, during each visit, by going above and beyond their expectations for both selection and service.



COMPETENCIES:

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Communication: Communication is direct and to the point while maintaining employees' self-esteem. Sets clear performance expectations and provides ongoing feedback. Solicits dialogue to ensure understanding of expectations.
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Leadership: Ability to motivate and influence the team to create buy-in. Clarifies initiatives and articulates their strategic relevance. Helps employees to see the potential for developing their skills; assists them in
eliminating
barriers to their development.
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Development: Demonstrates a passion for teaching. Identifies skill opportunities and takes timely and appropriate action to coach, develop and redirect employees as needed.
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Delegation: Delegates responsibility based on the employee's ability and potential. Communicate action steps and desired outcomes. Follows up to ensure success.
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Accountability: Demonstrates a sense of corporate responsibility. Takes personal ownership and responsibility for the quality and timeliness of work. Ensures that actions are consistent with words.
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Communication: Communicates information with consistency and clarity; uses active listening to effectively understand and provide feedback. Adjusts communication style to suit the audience to promote engagement and increase understanding.
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Creativity and Initiative:Forward-thinking, recognizes opportunities and finds new ways of doing things and implements improvements whenever possible. Encourages creativity and innovation.
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Professionalism:Maintains a professional and positive manner even under changing or uncertain conditions. Works well with a wide range of individuals to provide support, encouragement and direction. Engages others to accomplish organizational and departmental goals. Is seen as a role model.
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Personal Development:Displays self-awareness, a high level of energy, persistence and a positive outlook. Continuously seeks ways to improve and learns from mistakes and constructive feedback.


KEY RESPONSIBILITIES:


  • Be a brand ambassador for The Paper Store
  • Understand and leverage consumer demographic, psychographic, and transactional data (whether consumersupplied or appended) to recommend strategies to impact behaviors and increase customer engagement, including but not limited to new customer acquisition, retention, customer lifetime value, frequency of purchase, profitability, average order value, incrementality and consumer data collection efforts.
  • Support Marketing Dept decisions by recommending analytics/KPIs to gain a deeper understanding of consumer behavior and preferences, enabling datadriven decisions to improve consumer experience, sales, and consumer loyalty. Work with Dept Heads and Finance Dept to assemble key marketing metrics/analytics, tracking and regularly reporting on the metrics and providing business commentary and insight.
  • Collaboratively work with key business partners internally and externally to translate data needs while solving business problems. Ensure all data communication is easy to understand in layman's terms, with easy explanations for nondataminded individuals to understand.
  • Create and leverage segmentation/targeting for the company's direct mail program to achieve sales and performance targets. Ensure proper consumer targeting, offer management, managing LOLs (list of lists), budgeting and size/format testing. Work with thirdparty vendors (agencies and printers, Valpak, Valassis, LS Direct, etc.) to ensure the direct mail is on schedule and on budget and has accurate targeting. Report regularly on progress of project, oversee matchback and household analysis.
  • Be a master user of our CDP (consumer data platform) for actionable insight into consumer behavior to drive effective new consumer strategies and continued consumer sales. Own report creation and data vetting to ensure we maximize data strategies in the CDP. Document use of the system and train others to use data features and reporting.
  • Work closely with the Marketing, Creative and Digital teams to help supply reporting/metrics to make betterinformed decisions; educate team members on how to look at their programs with a metricbased eye to achieve sales goals, individual store performance goals, ROI/ROAS targets, and segmenting among customer personas.
  • Work with Finance to create and maintain 3 and 5year plans of instore and online buyer counts, new customer acquisition, and retention rates to model customer growth plans and impact on 3 and 5year financial plans. Create dashboards/reporting to track and monitor progress.
  • Track the annual marketing budget including f
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