Dir Marketing - Santa Monica, United States - Sage Hospitality

Sage Hospitality
Sage Hospitality
Verified Company
Santa Monica, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Why us?:


Sage Hospitaity Group is set to hire a service-focused
Director of Marketing to join our front office team in providing exceptional guest experiences atThe Pierside Santa Monica.


Located directly across from the Pacific Park Ferris wheel on Santa Monica Pier, our Santa Monica Beach hotel is an inviting destination for your Southern California getaways.

Guests feel at home in beautifully decorated rooms and suites with ocean views and modern amenities and can soak up the SoCal sunshine with a cocktail by the outdoor heated pool, or get energized in our well appointed fitness center.


As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do.

We believe in enriching lives one experience at a time.

More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work.

By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike.

No matter your daily role, Sage recognizes that your success is about more than the work you do—it's really about who you are, which is why we invest in your personal and professional growth.

We hope you consider joining us


Job Overview:

Responsibilities:


Content and Online Marketing:


  • Guide the hotel on best practices in content and online marketing. Manage the coordination of content efforts across platforms.
  • Evaluate the effectiveness of existing content strategies and make recommendations for optimizations.
  • Direct and manage branded shoots giving creative direction to maximize outcomes.
  • Enhance the hotel's online presence with an emphasis on creating unique and engaging content.
  • Ensure that the hotel's websites are continually optimized using current best practices for SEO.
  • Direct, manage and assist inhouse team members and agencies in the development and implementation of online marketing programs, websites, social media, SEO, content, public relations and related programs
  • Oversee the development of creative materials, online and offline, working with property staff and agencies on the design and creation of these materials, to support both corporate and property marketing goals. Conduct, track and report on the impact of these materials for the hotel and its revenue generating outlets.
  • Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed.
  • Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

Social Media, Brand Reputation and Reviews Management:

  • Manages in-house team members and agency partners, providing guidance and oversight to effectively implement social media, reviews, and influencer programs.
  • Develop and execute organic and paid social media strategies in collaboration with inhouse team members and agency partners.
  • Oversee the development of social media content calendars.
  • Strategize, oversee, monitor and optimize key performance indicators to ensure social media and reviews sites goals are met and exceeded.
  • Review and analyze social media reports to drive improved content and social marketing initiatives and decisions. Recommend changes and new reporting based on changes in technology, social networks and other areas in conjunction with changing business needs.
  • Stay updated on social media trends, audience engagement strategies, review platform updates, options and best practices.
  • Continually manage and monitor social media accounts, ensuring imagery and copy is consistent with the identity and positioning of the hotel.
  • Responsible for oversight of influencer and content creator relations management. Manages influencer and content creator vetting and approval ensuring adherence to corporate policies, security protocols, reputational management guidelines and regulatory risk and compliance. Lead a strategic and integrated influencer marketing program that aligns with brand values, credibly engages consumers, and maximizes campaign effectiveness. Provides guidance and direction to inhouse team members and agencies ensuring successful programs in alignment with corporate and brand objectives.
  • For online travel and review websites, monitor trends, online media, brand reputation and ensure management responds accordingly.
  • As needed, manage issues and crisis topics for the hotel on social media, in reviews, and in influencer and content creator relations. Works with property and corporate stakeholders on issues and crisis management topics/tactics to ensure a positive online r
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