- Drive lead generation and revenue growth by developing paid digital ad campaigns across social media platforms, Google Ads, Microsoft Ads, and other placements.
- Monitor campaign performance metrics and optimize strategies to maximize ROI and reach target audience segments effectively.
- Check KPIs, modify bids or budgets & review keyword performance.
- Analyze campaign results to uncover actionable trends and insights. Identify potential issues and recommend solutions.
- Proactively learn about our market and our target audiences, and gain knowledge of successful digital marketing tactics
- Assist the Director of Marketing in developing and implementing comprehensive SEO/SEM strategies, campaigns, and projects that drive lead generation and revenue growth
- Conduct SEO analysis, review analytics data, perform SEO research, manage business listings, and utilize Google Data Suite tools to enhance online visibility and drive organic traffic.
- Collaborate with the marketing team to drive engagement on our social media presence across multiple platforms, with a particular emphasis on LinkedIn.
- Craft engaging content, foster meaningful interactions, and cultivate a strong online community to increase brand visibility and engagement.
- Collaborate with the Director of Marketing to manage multiple websites, including tasks such as writing/working with code, creating lead generation forms, conducting research, designing front-end interfaces, managing back-end systems, and optimizing for user experience and SEO.
- Work closely with the marketing team to develop innovative digital tools that enhance client experience and optimize internal processes.
- Identify opportunities for digital innovation, propose solutions, and contribute to the implementation of digital initiatives that align with organizational goals.
- Play a critical role in the Marketing Department's CX efforts by creating and implementing client feedback systems to improve client experience and identify opportunities and trends.
- Track client experiences across online and offline channels and touchpoints and respond to client questions and complaints promptly and effectively via phone, email, social media, or chat applications.
- Work on all department initiatives
- Collaborate with the Marketing team to craft engaging content for social media, website, and email communications
- Bachelor's degree (B.S.) or equivalent, 3-4 years related experience, or equivalent combination of education and experience.
- Working knowledge of HTML, CSS
- WordPress experience is a plus
- Prior experience with SEO/SEM.
- Strong organizational, problem-solving, and analytical skills.
- Ability to manage priorities and work assignments.
- Ability to work independently and as a member of the team.
- Familiar with Microsoft Suite, Google Data Suite, Google Ads, and LinkedIn for Business.
- Proven ability to handle multiple projects and meet deadlines.
- Creative, flexible, and innovative team player.
- Commitment to excellence and high standards.
- Excellent written and verbal communication skills.
- Ability to work with all levels of management.
- Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
- Medical/Dental/Vision
- Paid Sick Leave and Vacation - available after 90 days of service
- 8 Paid Holidays after 90 days of service
- Holiday Pay
- Life Insurance and Long Term Disability Insurance (100% paid by the company)
- Employer Paid Accident Insurance
- Employer Paid Hospital Indemnity Insurance for employees enrolled in a medical plan
- 401k plan with up to 5% match
- Employee Assistance Program (EAP), Travel Assistance, Identity Theft Assistance
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Digital Marketing Specialist - Sacramento, United States - Safe Food Alliance
Description
Job Type
Full-time
Description
Safe Food Alliance is a 116-year-old diverse, privately held organization, with roots firmly planted in agriculture and food-related businesses. These endeavors have been around for centuries and will continue to be a vital part of the global economy. Our vision is to promote safer food through leadership, science, collaboration, and curiosity. We currently have a Digital Marketing Specialist position available.
Summary
The Digital Marketing Specialist will be responsible for managing paid ad campaigns, providing support in website management, implementing effective client feedback systems, developing SEO/SEM strategies, and collaborating on the development of digital tools for both clients and internal innovation.
Responsibilities
Creating and Executing Paid Digital Ad Campaigns:
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