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    Manager, Paid Search - Atlanta, United States - Home Depot Management Company, LLC

    Home Depot Management Company, LLC
    Home Depot Management Company, LLC Atlanta, United States

    3 weeks ago

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    Description
    Position Purpose:

    As a Paid Search Media Manager at The Home Depot, you will lead a team of paid media professionals that are responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Manager will work cross-functionally with internal and external stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Manager supervises a team of 2-5 direct reports and coordinates with external service providers to deliver best-in-class results.

    Key Responsibilities:
    • 10% Budget Management - Budget management and stewardship of omni-channel investments
    • 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
    • 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
    • 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
    • 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
    • 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
    Direct Manager/Direct Reports:
    • This position typically reports to Sr Manager, Media
    • This position has 2-5 direct reports
    Travel Requirements:
    • Typically requires overnight travel less than 10% of the time.
    Physical Requirements:
    • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
    Working Conditions:
    • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
    Minimum Qualifications:
    • Must be eighteen years of age or older.
    • Must be legally permitted to work in the United States.
    Preferred Qualifications:
    • Omni-channel agency planning/buying experience
    • Hands-on Paid Search experience managing large budgets and multiple stakeholders
    • Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
    • Masterly of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, Acquisio, etc)
    • Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred
    • Possess a basic understanding of all digital media disciplines
    • Previous management experience is desired
    • Strong project management and multi-tasking skills are a must
    • Strong analytical and problem-solving skills
    • Detail oriented with strong attention to project management and follow-through
    • Excellent presentation and analytical skills
    • Exemplary written and oral communication skills
    • Expert-level Excel and strong PowerPoint (PPT) skills
    • Previous media agency experience preferred
    • Must be a team player willing to provide support where needed with projects and planning
    Minimum Education:
    • The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
    Minimum Years of Work Experience:
    • 5
    Competencies:
    • Decision Quality
    • Collaborates
    • Drives Engagement
    • Ensures Accountability
    • Plans and Aligns
    • Communicates Effectively
    • Customer Focus
    • Develops Talent
    • Drives Results
    • Manages Conflict
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