Analyst - Media Analytics - Columbia, United States - Merkle

Merkle
Merkle
Verified Company
Columbia, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

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Description

Company Description
Merkle is a technology-enabled, data-driven customer experience management (CXM) company.

For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.


As the Senior Analyst, Media Analytics, you will work with our clients and internal planning teams to ensure that the success of online efforts is accounted for.

You will measure the performance of online campaigns, illustrate clients' return on investment, and provide insights into improving performance. You will use multiple measurement tools and provide in-depth reporting, analysis, and improve solutions. You will be an active participant within our business, engaging and contributing ideas and insights to benefit our clients.


Analytics and Execution:


  • Your will partner with our digital planning team to create an appropriate measurement strategy for each campaign, create regular media reports, and analyze data on an ad hoc basis
  • With the support of the media team, you will develop tests and forecasts necessary for decisionmaking
  • You will evaluate trends of digital campaigns and provide recommendations for optimization
  • You will manage the daily responsibilities of data querying and analyzing data for multiple accounts
  • You will ensure that quality and timeliness of measurement deliverables meet our client expectations
  • You will write POVs for our clients and create client media goals
  • You will resolve issues, know when to and to whom to escalate
  • You will train junior team members and nurture/promote a team environment
  • You will report to a Director, Analytics

Qualifications

  • Bachelor's Degree
  • 24 years' experience in analytics and data interpretation capabilities
  • Knowledge of the media planning processes
  • Experience with thirdparty tracking and reporting tools such as Google Suite of Tools, Social Platforms, and DSP's
  • Comfort working with large relational data sets with tools such as SQL and Tableau
  • Understanding of latest trends and developments in post analysis
This is a fully remote role.

LI-LD1 #LI-Remote


About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy.

Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.


We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society.

We keep our people at the center, creating space for growth, understanding and learning so they can thrive.

We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.

Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

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