- Collaborate with data scientists, product managers, and engineers, while engaging with various marketing stakeholders to establish a marketing analytics function.
- Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
- Work with the digital team on creating customer profiles and testing different sales funnel variations that drive marketing and product decisions.
- Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
- Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.
- Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution.
- Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
- Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.
- Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.
- 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth D2C environment.
- Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it.
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis.
- Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
- Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization.
- Strong knowledge of Tableau or similar data visualization tools.
- Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
- Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making.
- Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical.
- Management experience is a plus since this role may have a direct report in the future.
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Marketing Analytics Manager - Boston, United States - Acrisure Innovation
Description
Why Choose Acrisure Innovation?Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.
At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries. .
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.
This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.
As the Marketing Analytics Manager, you will be responsible for developing a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure's marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will collaborate closely with our data science team to drive various marketing analytics initiatives, including attribution and incrementality analysis. Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company's growth.
Responsibilities:
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent Department.
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