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    Digital Marketing Manager - Austin, United States - Fagron GmbH & CO. KG

    Fagron GmbH & CO. KG
    Fagron GmbH & CO. KG Austin, United States

    1 day ago

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    Description
    Over de functie


    Are you ready to take your career to the next level and be a key contributor to the revitalization of Fagron's position in North America? Fagron Brands and Essentials North America, the second largest distributor of high-quality solutions to compounding pharmacies, is searching for a innovative and savvy Digital Marketing Manager to join the North America Brands and Essentials Marketing Team.

    The Digital Marketing Manager understands the needs of different solutions by working with IT, sales, and operations to define an integrated digital marketing program to develop strategies to improve customer awareness and increase product adoption.

    The Digital Marketing Manager is comfortable both developing the strategy and working collaboratively with the Content Marketing Specialist to launch email and social (organic and paid) campaigns, implement strategic enhancements to Fagron web properties, and maximize Fagron's Microsoft Dynamics Marketing suite.

    The ideal candidate makes proactive strategic recommendations based on data and customer trends and isn't afraid to test new ideas.

    They are innovative, collaborative, and approach campaign management holistically understanding the benefits and limitations of each channel and opportunity.

    This role will be pivotal in creating harmony across the Fagron digital channels, maximizing resources, and generating meaningful interactions to support Fagron's relationship with Compounding Pharmacies.

    Key Responsibilities
    Work closely with the Content Marketing Specialist to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
    Design, build and maintains the Fagron, Inc social media presence
    Work closely with IT team to evaluate and enhance the customer experience on and websites
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    Identify trends and insights and optimize spend and performance based on the insights.
    Brainstorm new and creative growth strategies
    Plan, execute, and measure experiments and conversion tests
    Collaborate with sales, Fagron Academy, and other Fagron North American Brands and Essential team members to create landing pages and optimize user experience that support the business initiatives
    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    Collaborate with agencies and other vendor partners
    Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

    Wat wij vragen

    Core Competencies
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    Strong analytical skills must be able to review data and provide a report with recommendations based on performance
    Strong project management skills and exceptional attention to detail
    Must be able to work independently and meet deadlines while maintaining a positive attitude
    Ability to multi-task and meet deadlines in a dynamic, fast-paced environment
    Collaborative team player with great interpersonal skills and the ability to work cross-functionally

    Wat wij bieden

    Our Benefits


    We believe in our people and foster a supportive environment that develops and rewards performance and incentivizes long-term career success.


    Our benefits include, but are not limited to:
    Competitive Salary
    Health, Vision, and Dental Insurance
    Company Paid Life Insurance
    Generous Paid Holidays
    Paid Volunteer Time
    Generous Paid Time Off and Rollover
    Company matching 401K and Retirement Savings Plans
    Employee Assistance Program
    Flexible working arrangements
    Now let's not forget our North American Headquarters
    We are located a beautiful high-rise in the heart of downtown Austin that is very easy to access.

    Once you arrive at the 12th floor, you will be greeted by our bright and beautiful space with fantastic downtown views everywhere.

    You will love the friendly and energetic atmosphere of our office, along with the great perks we all enjoy immensely.

    Things like - free garage parking in our building that is safe and secure. Fresh Starbucks coffee delivered daily, delicious catered lunches, and refrigerators stocked with all sorts of tasty cold drinks from which to choose
    Fagron US is committed to creating a diverse environment and is proud to be an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.

    Fagron US is proud to be an affirmative action and equal opportunity employer.

    Over het bedrijf

    Fagron was founded in Rotterdam (The Netherlands) in 1990 and is a dynamic organization with over 3,000 employees worldwide.

    As the global market leader in personalized medicine, we are highly passionate about being at the forefront of our field.

    Each day, we are committed to improving the lives of millions of people across the world by optimizing and innovating personalized pharmaceutical solutions.

    If you would like to be part of such an important challenge and feel you would thrive among dedicated and passionate colleagues, then chances are you will discover a career at Fagron that you'll love Together we create the future of personalizing medicine

    #J-18808-Ljbffr
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