- Work closely with the Industry Content Marketing team, Product Marketing team, Growth Marketing, Customer Success, as well as other business units to develop the content strategy for integrated growth marketing campaigns
- Craft a rich, continuous pipeline of compelling content in support of overall go-to-market strategy and plans that will generate leads and drive conversions, and will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc.
- Lead and manage content creation for integrated Marketing programs Write your own content on an everyday basis, and own its performance. Optimize based on data
- Own the pipeline of customer references and those relationships. Create customer story content that supports growth marketing campaign goals
- Develop and publish web content via a CMS. Translate complex technical topics into simple, high-impact concepts for a diverse group of primarily industry professionals user personas
- Experience in successfully marketing complex, technical B2B products or services with demonstrated ability to create content that performs
- Proven ability to write long form content within a fast paced environment with an ability to adapt to brand style and tone while shaping content to align with overall marketing narrative and storytelling
- Ability to build thoughtful, strategic, and actionable plans to completion, even in the presence of ambiguity
- A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment
- An open, learning mindset driven by curiosity, empathy and a drive for self-development
- Ability to rapidly grasp complex technical details and potential use cases for technology/innovation across a wide spectrum of game-related technology domains
- Background in or, experience writing for software developers or other technical personas.
- Relocation support is not available for this position.
- International relocation support is not available for this position.
- Work visa/immigration sponsorship is not available for this position.
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Senior Content Marketing Manager, Industry - Austin, United States - Unity Technologies
Description
Austin, TX, USA
Senior Content Marketing Manager, Industry
Location
Austin, TX, USA
Department
Marketing & Communications
Requisition ID
JOBREQ
Role description
The opportunity
Unity is the world's most popular real-time 3D rendering development platform, used by millions of developers reaching billions of users around the world. Companies across multiple industries are embracing real-time 3D technology to unlock the true value of their data with digital twins for use cases like product configuration, simulation, operations and human machine interface (HMI).
You will help drive global marketing and sales efforts by developing a rich pipeline of whitepapers, ebooks, best practice and how-to guides, blogs and webinars with a strong emphasis on how Unity Industry can be applied to specific industrial use cases.You are a customer marketer, owning the pipeline of reference customers, those relationships, and the content that comes from it. You will report into Customer Marketing and partner closely with Product Marketing, Customer Success, Creative, Communications, and Growth Marketing to develop content strategy, define the content roadmap, and create and execute content marketing plans in pursuit of specific business objectives around awareness, product adoption, and revenue.
What you'll be doing
What we're looking for
You might also have
Additional information
Life at Unity
Unity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.
As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form ) to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect ) and Applicant ) Privacy Policies. Should you have any concerns about your privacy, please contact us at .
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*Note: Certain locations require a good faith disclosure of the base pay for the role. The actual base pay for the successful candidate may differ based on location and level.
Gross pay salary
$92,200—$105,750 USD
Senior Content Marketing Manager, Industry professionals in Austin
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