- Degree in Marketing or Communications, or other similar field and/or work experience
- 0-5 years of marketing experience, preferably at B2B software companies
- Understanding of marketing and sales funnel strategies
- Understanding and some experience with marketing messaging, customers segmentation, and lead gen strategies
- Contribute to and organize stakeholders around the development and execution of marketing themes, strategies, and campaigns for our multiple SaaS software products
- Develop and refine messaging including proven customer benefits and new product features
- Task manage tactical marketing plans & campaign calendar for key market segments
- Help ensure our message is clear, understandable, and consistent throughout all forms of marketing, social media and external communication
- Assist/drive competitor analysis
- Write, edit, and post website content
- Assist with finding, researching, contracting with and supporting in-person events around the US
- 15 days paid time off per year
- 11 paid holidays per year
- Medical, Dental & Vision
- 401(k) Plan with matching
- Tuition assistance
- Disability insurance
- Gym in the Rockville, MD office
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Marketing Analyst - Rockville, United States - Progressive Technology Inc
Description
Marketing AnalystFull Time Direct
HYBRID
Rockville, Rockville, MD, US
Salary Range: 55,000 To 70, USD) Annually
PTFS is a leader in digital content management solutions, content digitization, and library services/solutions, serving more than 500 organizations around the world.
We are seeking an energetic and ambitious digital marketer to lead a diverse set of responsibilities and tasks in marketing. This position provides an excellent opportunity for career growth in many sales and marketing areas.
This role is hybrid, with 1-2 days a week on average being in our DC-area office.
Our Ideal Candidate