- Use Choice's customer database to generate internal database information, such as lists, counts for direct marketing campaigns, and ad-hoc customer analysis data extracts.
- Work with data engineers to ensure that accurate data is loaded into marketing technology tools and high levels of data hygiene are applied.
- Serve as liaison with the IT department and the marketing vendor for database and marketing procedural changes and update/maintain procedural documentation.
- Use specialized marketing technology software to manipulate data, segment customer audiences, deploy email campaigns, and construct customer journeys.
- Use the established email service provider to operationalize HTML templates, images, and content for marketing and transactional emails, using industry best practices.
- Ensure that HTML content and customer data is properly tested across various devices/platforms prior to deployment as part of a robust QA process.
- Work with internal teams (marketing, technology, data, and analytics) to understand campaign business requirements, receive HTML, and enhance data quality/availability.
- Bachelor's degree in a related field is required.
- At least 3 years' experience in email deployment and data driven communication tactics, as well as communication platforms (ESP/CDP). Solid understanding of relational database foundations a plus.
- Proficient in Microsoft Outlook, Excel, PowerPoint and Word.
- Proficient in SQL, HTML and understand data warehousing tactics.
- Demonstrates key competencies to include effective communication, drive for results and action oriented.
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Marketing Enablement Operations Analyst - Rockville, United States - Choice Hotels
Description
Who are we looking for?Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Marketing Enablement Operations Analyst in the Loyalty Operations department. The Loyalty Operations department is the team that creates and deploys email communications on behalf of Choice to drive brand awareness, loyalty program and partnership engagement and deliver against revenue goals. As a key member of our Loyalty Operations department, you will play a pivotal role in creating email templates, designing audience segmentation using internal data flows and filters, and accurately and timeline deploying email to help deliver on revenue goals.
Are you a team player? Are you detail oriented and have a keen eye for accuracy? Can you manage multiple projects at the same time? Are you a good communicator? Do you have an HTML background and understand segmentation for email communications? If so, we invite you to apply today for our Marketing Enablement Operations Analyst role today and #MakeItYourChoice.
Your Responsibilities
This is an individual contributor role that will report to the Manager, Email Communication Enablement. You will have 3 teammates and will collaborate with cross-functional departments regularly.
Your Work Location
As our Marketing Enablement Operations Analyst, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the underdog, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
*** PLEASE NOTE: This role is not eligible for sponsorship ***
Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.
